Museum Victoria’s summer visitors up 28%

Child playing with LEGO
Child playing with LEGO
Image: Rodney Start
Source: Museum Victoria

Media contact: Claire Fitzgerald
cfitzgerald@museum.vic.gov.au

Museum Victoria has had a successful summer so far with over 350,000 visitors flocking to Melbourne Museum, Immigration Museum, Scienceworks and IMAX (period 1 December 2013 to 31 January 2014).

Tim Hart, Acting CEO, Museum Victoria, said the visitor numbers for this period reflected an increase of 28% on the historical average.

"These strong visitor numbers are driven by the diverse appeal of our high-quality exhibitions, the strength of our school holiday children's programming and Melbourne's growing global standing as a vibrant cultural capital."

Melbourne Museum performed particularly well, with approximately 200,000 visitors over this period, a 50% increase on the museum's historical average.

Gordon White, Manager, Melbourne Museum said, "This can be largely attributed to Designing 007: Fifty Years of Bond Style. This is the first time Melbourne Museum has hosted a major touring exhibition over summer and we are delighted it has performed so well."

IMAX is also performing beyond expectations, with visitation in January up by 33% on forecast, due to the popularity of Great White Shark 3D.

Visitors were evenly spread across local and tourism markets, indicating Museum Victoria's offering is catering well to each market segment's needs.

Mr Hart said, "Victorians' appetite for immersive cultural experiences continues to increase; but we are also seeing strong growth from international and interstate visitors who are being drawn to Melbourne for our extraordinary calendar of major events and the city's many world-class cultural institutions."

"We're looking forward to building on this success as we prepare to open new exhibitions at each of our museums; including Aztecs at Melbourne Museum in April, Rescue at Scienceworks in March and a photography exhibition about asylum seekers at the Immigration Museum in September," Mr Hart said.

All new exhibitions will be supported by a themed program of events tailored for children, families and adults.

New exhibitions currently on display at Museum Victoria museums are Designing 007: 50 Years of Bond Style at Melbourne Museum, Think Ahead at Scienceworks and Faith, Fashion, Fusion at the Immigration Museum.

For details on what else is on at Museum Victoria visit: www.museumvictoria.com.au

Media contact: Claire Fitzgerald
cfitzgerald@museum.vic.gov.au

For all general public enquiries, contact the museum's Discovery Centre

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