Making of the First Peoples ad

Author
by Jareen
Publish date
11 September 2013
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Comments (5)

One cold August morning at 5am, a team of us were outside along Birrarung Marr ‘on set’ shooting a commercial for the new First Peoples exhibition. Here are just a few behind the scenes photos of the shoot.

Aunty Fay Carter and Dharna on set. "... Hear our stories, know the joy in our hearts..." Aunty Fay Carter and Dharna on set.
Image: Matthew McCarthy
Source: Clear Design
 

Everyone on set. Final touch up before we begin shooting. Aunty Fay Carter (slightly hidden), Uncle Jack Charles, Dharna Nicholson-Bux and Marbee Williams with the make up artist.
Image: Matthew McCarthy
Source: Clear Design

Marbee and Uncle Jack Charles on set Marbee Williams and Uncle Jack Charles on set with the Melbourne skyline in the background.
Image: Matthew McCarthy
Source: Clear Design
 

The advertising for the First Peoples exhibition is centred around the word Wominjeka. The word means welcome in the local Koorie languages for Melbourne, Boonwurrung and Woi wurrung. You can find out about Victorian Aboriginal languages in the exhibition or our online map.

In the campaign, we feature four Victorian Aboriginal people: Aunty Fay Carter (Yorta Yorta and Dja Dja Wurrung), Uncle Jack Charles (Boonwurrung and Wiradjeri), Marbee Williams (Boonwurrung and Wiradjuri) and Dharna Nicholson-Bux (Wurundjeri and Yorta Yorta).

Dharna with Aunty Fay Dharna with Aunty Fay onset during the First Peoples commercial shoot at Birrarung Marr. August 2013.
Image: Scottie Cameron
Source: Museum Victoria

Uncle Jack Charles Uncle Jack Charles onset during the First Peoples commercial shoot.
Image: Scottie Cameron
Source: Museum Victoria

Marbee Williams. Marbee Williams onset for the First Peoples commercial shoot.
Image: Scottie Cameron
Source: Museum Victoria.
 

If you live in Melbourne, hopefully you will have started seeing the word Wominjeka around town. If you see our posters, ads, brochures, flags or video, snap a photo and use #wominjeka if you're sharing it on Twitter, Facebook or Instagram. We'd love to see it!

Example of advertising for First Peoples. Examples of the advertising featuring Marbee Williams and Dharna Nicholson-Bux.
Image: Clear Design
Source: Museum Victoria
 

The campaign development was highly collaborative, taking inspiration from the First Peoples Yulendj (knowledge) Group of Elders and representatives of Aboriginal communities from across Victoria, the First Peoples exhibition and Bunjilaka teams, and taking into consideration the feedback from recent focus group sessions with non-Aboriginal museum visitors.

Huge thanks to everyone who has helped with the development of the campaign!

 

Comments (5)

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Kate 19 September, 2013 17:13
Aaaamazing work Jareen! it is really is super fantastic well done :)
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Janice Gough 24 October, 2013 19:56
Enjoyed the exhibition, was fascinated by the "bird wings" - amazing, what are they made of? I would really like to know - very effective.
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Discovery Centre 26 October, 2013 14:13
Hi Janice, you might want to check out a previous blog post on the MV website talking about the wings and the process behind creating them.  And, this weblink has some great images and information about them too.
David Gourdie 17 January, 2014 17:05
Is this the Janice Gough that worked at the Shell Airport Gates?
Emma 12 November, 2013 10:14
beautiful
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