Business Card - L Finburg, South Africa, World War I, 1914-1918 Document Reg. No: HT 11781

Business card for ostrich feather retail supplier L. Finburg in Cape Town, South Africa, with L. E. Clarke 38th Battery handwritten on back.

The card was apparently acquired by World War I soldier Langley Edward Clarke, who sailed to the Middle East on the Ceramic, which departed Melbourne on 22 December 1914. Cape Town was one of the ports troop ships often visited.

Langley Edward Clarke (regimental number 1015) was a 22-year-old labourer from Pontville, Tasmania, who enlisted on 21 September 1914. He was assigned to the 15th Infantry Battalion, 4th Infantry Brigade, G Company. He was sent to Broadmeadows for training, then was shipped to the Middle East. He became a gunner and was wounded at Gallipoli. In March 1916, after his recovery, he was transferred to the 4th Australian Division Artillery and sent to fight in France, where he was promoted to bombadier. In January 1917 he was transferred to the 10th Field Artillery Brigade and subsequently was posted to the 38th Battalion. On 18 July 1917 he was severely gassed, and after treatment in England was shipped back to Australia unfit. He was discharged from the Army on 29 January 1918.
A business card for an Ostrich Feather retail outlet in Cape Town with "L.E.Clarke 38th Battery" handwritten in pencil on back. Card is printed on a white cardboard, with black text printed on one side.

Card has crease through centre.
Acquisition Information:
Donation from Mr Hardy Enscoe, 1986
Discipline: Technology
Dimensions: 6.0 cm (Height), 9.1 cm (Length)

More information

Tagged with: wars conflicts, advertising, retailing, commerce, world war i 1914-1918, military memorabilia, business cards, ostriches
Themes this item is part of: Langley Edward Clarke, AIF (circa 1892-1966), Domestic & Community Life Collection, Public Life & Institutions Collection
Primary Classification: MILITARY HISTORY
Secondary Classification: Service
Tertiary Classification: souvenirs
Inscriptions: Printed on one side in black: "L . FINBURG . Established 1881 / Finest Quality of Ostrich / Feathers in Stock / Shipping Supplied / 9, Cosay's Buildings (1st Floor) / RIEBEEK STREET, CAPE TOWN."
Handwritten in pencil on back: "L.E. Clarke / 38th Battery / A.... [initials indecipherable]"
Place & Date Issued: Cape Town, South Africa, 1914-1918

The business card was probably acquired in December 1914, on Clarke's voyage to the Middle East. It is less likely to have been acquired on the voyage home, when he was unwell.
References: Service records for Langley Clarke are held at the National Archives of Australia - Series number B2455, Barcode 1969950.

Add your comment

  • Museum Victoria does not provide valuations, for more information please visit the valuation infosheet
  • Please note that Museum Victoria staff will not normally respond to comments posted on our website.

Similar items

Yes No