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Personal Computer - Apple Power Macintosh G3, 1999 Object Reg. No: HT 13347

Apple Power Macintosh G3 with keyboard and mouse. The model was known as the 'blue and white tower'. The model was introduced in January 1999 and manufacturing ceased in August 1999.

The innovative elegant blue and white plastic tower case of the G3 Power Macintosh made a strong design statement about the 'think different' nature of Apple products at a time when other manufacturers cranked out beige boxes. The blue and white case was not only good looking, but also had a very practical hinged side, giving easy access to all internal components.

The CPU, keyboard, mouse and power cord were colour co-ordinated and allowed third party product development for accessorising personal work spaces e.g. stationery, lamps and desk caddies. The keyboard, mouse and power cord were made from a translucent material - a marketing ploy to make consumers feel that the items were 'honest'.

A leap forward in speed for calculation-intensive tasks like photographic image manipulation was provided by the PowerPC G3 processor at up to 450 MHz with an optional gigabyte of RAM. A more advanced graphics card supported a large external colour monitor at high resolution. The blue and white tower had the hardware to connect with a huge variety of storage media and devices, such as CD/DVD, Zip drive, and modem,

This item is part of a representative collection of hardware, software, trade literature and promotional material that documents the history of the Apple company, and its contribution to, and impact on the computer industry and society.
Computer 'box'
Power cord
Acquisition Information:
Donation from Adrian Bruch, 2006
Discipline: Technology
Dimension Comment: See parts records for dimensions

More information

Tagged with: computers, computing, industrial design, innovation design
Themes this item is part of: Internet Macintosh User Group (iMug) Collection, The Apple Computer Story - The Graphic User Interface 1983-1984, The Apple Computer Story - Returns to Roots 1996-1999, Information & Communication Collection
Primary Classification: COMPUTING & CALCULATING
Secondary Classification: Digital Computing
Tertiary Classification: microcomputers
Inscriptions: Blue Apple logo on the side overlaying a 'shadowed 'G3".
Manufacturer: Apple Computer Inc, Cupertino, California, United States of America, 2001
Manufacturer: Apple Computer Inc, Cupertino, California, United States of America, 1999


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