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Brochure Excerpt - E.W. Hales & Sons, Display Home, Footscray, early 1960s Document Reg. No: HT 14381

Summary:
Excerpt from a brochure dating from the early 1960s promoting E.W. Hales and Sons homes. The brochure advertises a display home available for £3795, to be 'erected on your own land', and includes a photograph of the house and a floor plan. This cost did not include polished floors, concrete or fencing. For interested customers who had not fully paid off their land, EW Hales and Sons offered finance to assist buying a home. They also offered a variety of land and house packages. The business was located at 173 Nicholson Street in Footscray, an inner west suburb of Melbourne.

A house based on the display home design featured in this brochure was selected from over 100 designs by Graeme and Elaine Fullarton, to be built as their first home at 83 Quinn Grove in East Keilor. Graeme had bought adjoining land with his brother Bruce Fullarton in 1959 on Quinn Grove and David Street in East Keilor. In 1964 they both built homes using the same builder, JR Donnelly Builders of Glenroy.

This document is part of a collection of documents and photographs that relates to the purchase of land, and the construction and setting up of a family home by Graeme Fullarton in Keilor East, in the period from the late 1950s to the late 1960s. The collection tracks the 'great Australian dream' of owning a home. It includes a sub-set of over 100 housing brochures, issued by project builders and developers in the early 1960s in Melbourne, and collected by Graeme and his wife while looking for an appropriate house to build.

Other items in this collection include legal documents relating to Graeme's land purchase; his subsequent house construction plan; mortgage repayment, land valuation, rates and sanitary services accounts; a quotation relating to the connection of the telephone service; house content insurance accounts; and gas and electricity accounts from the first years in the home. Family photographs show the house being built, from its footings through to the roof being put on.
Description:
White paper printed with black ink. Shows the contact details of EW Hales & Son, 173 Nicholson St Footscray on one side, and a photograph and plans of a house on the other.
Statement Of Significance:
This object is part of a document and photograph collection which tracks the 'great Australian dream' of owning a home through the experience of Mr Graeme Fullarton, during the period from the late 1950s to the late 1960s. This collection includes some of the legal documents relating to Graeme's land purchase; his subsequent house construction plan; brochures from builders; mortgage repayment, land valuation, rates and sanitary services accounts; a quotation relating to the connection of the telephone service; house content insurance accounts; and gas and electricity accounts from the first years in the home. Family photographs show the house being built, from its footings through to the roof being put on.

This collection includes about 100 housing brochures, issued by project builders and developers in the early 1960s in Melbourne. This sub-set of housing brochures is a great addition to the domestic life collection. It provides an overview of the surveying process that many young couples went through whilst seeking their own home in the post war period, and provides an excellent representation of the types of house designs available to build yourself or buy from an architect, builder or developer. The brochures show the floor plan spaces and arrangement, design aesthetic, materials and finishes, sizes, and costs of housing in the early 1960s, and reveal how architects, builders and developers promoted the idea of the home to Melburnians.
Acquisition Information:
Donation from Mr Graeme Fullarton, 2007
Discipline: History
Dimensions: 14.5 cm (Width), 22.7 cm (Length)

More information

Tagged with: advertising, housing
Themes this item is part of: Graeme Fullarton, 1960s Suburban Pioneer, Domestic & Community Life Collection
On Display at: Melbourne Museum
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Real Estate
Tertiary Classification: promotional materials
Inscriptions: EXTENDED TEXT WILL NEED TO BE TRANSCRIBED
Advertiser: EW Hales and Sons, Footscray, Victoria, Australia, early 1960s

The donor bought land in 1959 and built his house in 1964, so this brochure originates from the period between these two dates.

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