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Negative - Mocopan Coffee Display Stand, St. Kilda Town Hall, Victoria, 20 Sep 1967 Image Reg. No: MM 92262

One of two negatives taken by Laurie Richards Studio for Mocopan Pty Ltd during a trade fair at the St Kilda Town Hall. The images are part of the Laurie Richards Collection of negatives held by Museum Victoria.

Mocopan was established by Agostino Monici, Sergio Coperchini and Vic Panettieri in 1953. The name was an amalgamation of the surnames of the three men. Mocopan was originally composed of three sections; coffee processing and sales; the production of smallgoods, and the processing of polenta flour. Both Coperchini and Panettieri left the company and a succession of partners followed, including Frank Dimattina. Mocopan was managed by the Dimattina's until 1995 when it was sold to a multi-national.
Black and white 5" x 4" negative
Description Of Content:
A group of people tasting coffee at a Mocopan Coffee display stand at St. Kilda Town Hall, 1967. Bear Brand milk products are also on display.
Laurie Richards Collection, Museum Victoria
Discipline: Technology
Dimensions: 13.0 cm (Width), 10.0 cm (Length)

More information

Tagged with: commerce, coffee, display counters, display signage
Themes this item is part of: Mocopan Pty. Ltd., Coffee & Food Processing, Preston, Victoria, Laurie Richards Studio, Photographer, Melbourne, Victoria, Laurie Richards Collection, Cultural Diversity Collection, Images & Image Making Collection, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Direct Selling - Food & Beverage
Tertiary Classification: advertising
People Depicted: Spinelli, Nino
Format: Negative: Black & White; 5x4
Place & Date Depicted: St Kilda, Victoria, Australia, 20 Sep 1967
Creator: Laurie Richards Studio, Alphington, Victoria, Australia, 20 Sep 1967
Commissioned By: Mocopan Coffee, Preston, Victoria, Australia, 20 Sep 1967

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