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Scrapbook - Kodak Australasia Pty Ltd, Advertising Posters, 'General Window Bills, Pre-War', Abbotsford, circa1930s Object Reg. No: HT 19857

Scrapbook titled 'General Window Bills (Pre-War)' that was compiled by Kodak Australasia, Sydney Office. It contains10 colour gummed posters designed to be adhered to a shop window, which advertise Kodak film and camera products.

Advertising slogans include 'We Sell Kodak Film. Developing. Printing. Enlarging', 'Kodak film makes every camera a better camera', and 'It's right for Australia... because it's made in Australia'.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Rectangular scrapbook bound by red plastic binding. Front cover has a yellow and red printed sticker at top right corner. Cover and pages are brown card. The scrap book contains 34 pages. Some pages have gummed advertising posters pasted in but some pages are empty. The posters range is size from 90 x 252 mm to 266 x 740 mm.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 360 mm (Height), 290 mm (Width)

More information

Tagged with: advertising, cameras, photographic films, photography, posters, promotional materials, retailing, retail displays, scrapbooks, making history - kodak collection
Themes this item is part of: Kodak Heritage Collection, Images & Image Making Collection, Baker & Rouse, Working Life & Trades Collection, Kodak Advertising Scrapbooks, Kodak Australasia, 1930s-1970s, Kodak Advertising in Australasia, 1940s-1970s
Primary Classification: PHOTOGRAPHY
Secondary Classification: Retailing & Service
Tertiary Classification: promotional materials
Inscriptions: Sticker on front cover, printed "Made in / Australia / Kodak FILM /[in a circle on outside of these words - 'PANATOMIC -X / SUPER -XX / VERICHROME] / From / KODAK / AUSTRALASIA PTY LTD / 379 GEORGE ST., SYDNEY"

Sticker on front cover: "[ typed] GENERAL / WINDOW / BILLS / [handwritten, pencil] (PRE-WAR) "
Compiled By: Kodak Australasia Pty Ltd, Sydney, New South Wales, Australia, 1930s

Pre-war period according to title on front of scrapbook.

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