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Poster - 'Double Your Week-End Fun, Go with a Kodak', 1930s Document Reg. No: HT 19994

Summary:
Colour poster advertising Kodak cameras, printed around the 1930s. The advertising slogan is 'Double Your Week-End Fun, Go with a Kodak. The Snapshots you Want Tomorrow you Must Make Today'. The poster features an illustration of a woman in a short green playsuit and neck tie kneeling down, holding a folding Kodak camera, and an illustration of a yellow and red box of Kodak Verichrome film.

The poster is held in a scrapbook compiled by Kodak Australasia. The scrapbook contains 37 colour, and black and white promotional leaflets, posters, stickers, negative and print envelopes, postal packaging for the Australian Photographic Review magazine, and trade circulars produced before World War Two. The leaflets promote point of sale, merchandising and advertising material, sales campaigns and sales tips for Kodak dealers. They also promote specific Kodak products such as film and cameras, processing services, as well as advertising the Kodak International Salon of Photography. In addition, various leaflets promote photographic competitions and celebration sales for Australia's 150th anniversary celebrations.

This poster is part of the Kodak collection of products, promotional materials and working life artefacts from the Kodak factories in Melbourne. This collection dates from the late 19th century to the early 21st century and was acquired in 2005 when the Kodak Australasia Pty Ltd factory in Coburg closed down.
Description:
Colour poster featuring red, yellow, black and white backgrounds and text, and multi colour illustration of a woman in a green playsuit kneeling down holding a camera, and an illustration of a yellow and red box of Kodak film. The shape of the woman has been cut out on the right hand side of the poster. It has been cut in two and each half is pasted into two facing pages of Kodak Scrapbook HT 19942.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Acknowledgement:
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 395 mm (Height), 280 mm (Width)

More information

Tagged with: advertising, cameras, photography, posters, promotional materials
Themes this item is part of: Images & Image Making Collection, Kodak Heritage Collection, Baker & Rouse
Primary Classification: PHOTOGRAPHY
Secondary Classification: Retailing & Service
Tertiary Classification: promotional materials
Distributor: Kodak Australia Pty Ltd, Australia, 1930s

Poster dates from pre-war period according to title on front of scrapbook.

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