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Poster - 'Modern Miniature Photography at Lowest Cost', Kodak, 1930s Document Reg. No: HT 19997

Colour poster advertising Kodak cameras, printed around the 1930s. The advertising slogan is 'Let us Demonstrate the Miniature Kodaks De-Luxe. Modern Miniature Photography at Lowest Cost'. The miniature camera models include Retina, Bantam, Duo and Suprema. The poster features an illustration of a woman in a short green playsuit and neck tie lying down on grass, holding a Kodak camera.

The poster is held in a scrapbook compiled by Kodak Australasia. The scrapbook contains 37 colour, and black and white promotional leaflets, posters, stickers, negative and print envelopes, postal packaging for the Australian Photographic Review magazine, and trade circulars produced before World War Two. These materials promote point of sale, merchandising and advertising material, sales campaigns and sales tips for Kodak dealers. They also promote specific Kodak products such as film and cameras, processing services, as well as advertising the Kodak International Salon of Photography. In addition, various leaflets promote photographic competitions and celebration sales for Australia's 150th anniversary celebrations.

This poster is part of the Kodak collection of products, promotional materials and working life artefacts from the Kodak factories in Melbourne. This collection dates from the late 19th century to the early 21st century and was acquired in 2005 when the Kodak Australasia Pty Ltd factory in Coburg closed down.
Colour poster featuring red, yellow, black and white backgrounds and text, and multi colour illustration of a woman in a green playsuit lying down holding a camera. A list of camera models is printed along the bottom. The shape of the woman has been cut out on the right hand side of the poster. It has been cut in two and each half is pasted into two facing pages of Kodak Scrapbook HT 19942.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 390 mm (Height), 270 mm (Width)

More information

Tagged with: advertising, cameras, photography, posters, promotional materials, making history - kodak collection
Themes this item is part of: Kodak Heritage Collection, Images & Image Making Collection, Baker & Rouse, Kodak Advertising in Australasia, 1940s-1970s
Primary Classification: PHOTOGRAPHY
Secondary Classification: Retailing & Service
Tertiary Classification: promotional materials
Distributor: Kodak Australia Pty Ltd, Australia, 1930s

Poster dates from pre-war period according to title on front of scrapbook.

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