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Price Ticket - Kodak Mexico, 'Camara Kodak Retinette 1B Semi-Automatica', 1959 - 1966 Object Reg. No: HT 20880

Summary:
A price ticket for the Kodak Retinette 1B semi-automatic camera, produced and printed in Spanish by Kodak Mexico and kept by Kodak Australasia Pty Ltd, presumably as reference material for international packaging and marketing design. The label was designed to fit on the back of the camera body, and has a small diagram displaying how to place it. There is an empty space for retailers to write their pricing. Cardboard tickets like this would have been given to Kodak dealers and retailers for use in their merchandising units and displays.

This item is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description:
Small, rectangular cardboard sign with yellow background and two oval shapes, one with white text on black background, the other white with black border. There is a white tab with a perforated square in the top right. The tab is printed with a graphic diagram showing how to affix it to the back of a camera.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Acknowledgement:
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 195 mm (Height), 142 mm (Width)

More information

Tagged with: advertising, cameras, advertising signs, marketing, photography, labelling, point of sale, making history - kodak collection
Themes this item is part of: Images & Image Making Collection, Kodak Heritage Collection
Primary Classification: PHOTOGRAPHY
Secondary Classification: Retailing & Service
Tertiary Classification: promotional materials
Inscriptions: Printed, white ink on black oval: 'camara Kodak / Retinette 1B semi-automatica'
Date Made: Mexico, 1959 - 1966

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