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Label - Eastman Kodak Company, 'Kodak Instamatic 304 Outfit', 1965 Document Reg. No: HT 20967

A packaging label for the Kodak Instamatic 304 Outfit. This was received by Kodak Australasia's Packaging Design department on the 9 June 1965, from the Eastman Kodak printers, perhaps for reference or use in their own production. The Instamatic 304 Outfit came with a film cartridge and flashcubes. This label, likely adhered to the top of the outfit, features two small pictures showing how to load the film and flashcubes, with text that stresses the ease of use and accessibility of the Instamatic camera.

This item is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Rectangular cardboard label with horizontal perforation through centre, printed on the front in black, red and yellow ink, and date stamped on the back.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 58 mm (Height), 240 mm (Width)

More information

Tagged with: advertising, camera accessories, cameras, advertising signs, marketing, photography, labelling, point of sale, making history - kodak collection
Themes this item is part of: Images & Image Making Collection, Kodak Heritage Collection, Kodak Advertising in Australasia, 1940s-1970s, John Harvey, Trainee & Sales Representative, Kodak Australasia Pty Ltd, 1958 ? 1970
Primary Classification: PHOTOGRAPHY
Secondary Classification: Retailing & Service
Tertiary Classification: promotional materials
Inscriptions: Back, stamped, blue ink: 'RECEIVED / JUN 9 1965 / PACKAGE DESIGN / DIVISION'
Front, printed, black ink: 'Drop in the film... Pop on the flashcube... / No threading, No fumbling Get 4 flash shots without changing bulbs'
Issued To: Kodak (Australasia) Pty Ltd Packaging Design, Coburg, Victoria, Australia, 9 Jun 1965
Place & Date Printed: Eastman Kodak Company, Rochester, New York, United States of America, 1965

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