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Badge - Flower Day, circa 1916-1919 Object Reg. No: HT 21423

Paper badge or tag, otherwise known as a fundraising badge, for the Lord Mayor's Appeal for Flower Day. The badge was made by Windsor Mfg.Co., Windsor, Victoria. It is part of the Captain F. S. Laurie Collection.

Flower Day had its origins in the League of Young Gardeners, created in Victoria in 1916 to 'swell the war relief fund, by cultivating garden plots at home'. From this movement sprang several 'Flower Days' which raised £126,354 for war relief. In 1916, the Victorian Education Department instructed teachers to promote gardening initiatives, and announced that there would be a November Flower Day. The main event of the Day was to be a fund-raising flower show from school gardens - 'Let the children feel that the show is to be their show', advised Supervisor of School Gardening, Cyril Isaac. At schools, the day consisted of morning lessons on war-related topics; in the afternoon schools set up street stalls to sell bouquets and button holes. The main show was not held in 1918 due to stringent war economies, but £50,000 was still raised. The event petered out after World War I.

Subsequent flower days were also established for other causes. For instance, Adelaide's annual National Flower Day was inaugurated in 1938. It is not known which 'flower day' this badge relates to, but it may be the World War I version.
A cut-out cardboard tag with a plastic-coated obverse in the shape of a rose and a metal pin. An illustration of a rose in red and black ink is printed on the obverse. Text is printed on the reverse in blue ink. There is a hole at the top where a metal pin is fitted through to attach the badge to clothing. The badge is soiled. The cardboard on the rear of the badge is worn.
Acquisition Information:
Donation from Mrs Betty Laurie
Discipline: Technology
Dimensions: 32 mm (Height), 31 mm (Width)
Dimension Comment: Dimensions include the pin.

More information

Tagged with: charities, badges, world war i fundraising
Themes this item is part of: Public Life & Institutions Collection
Primary Classification: MILITARY HISTORY
Secondary Classification: Civilian Life
Tertiary Classification: fundraising
Inscriptions: Printed, reverse, blue ink: 'FLOWER/ DAY/ Makers:/ Windsor Mfg.Co.,/ [cut off]0 High St., St. Kilda/ Windsor 5638'.
Place & Date Used: Australia, circa 1916-1919

This badge may relate to the WWI era flower day
References: Information on Flower Day from the Australian War Memorial web site - record for REL39124 - Fundraising badge : Children's Flower Day 1919 Peace Year, http://cas.awm.gov.au/item/REL39124, accessed 27/9/2012; and Rosalie Triolo, 2012. 'Our Schools and the War', pp. 88-90.

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