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Swing Tag - Guarantee, 'Alanware' Electric Kettle, Chesters Trading Company, Melbourne, 1946 TradeLiterature Reg. No: SH 900308 2

Summary:
Cardboard guarantee tag for Chesters Trading Company 'Alanware' electric kettle. The guarantee was for five years and guarded against leakage and corrosion.

The Alanware kettle was made from aluminium and had a blue wooden handle. It was made in Melbourne, about 1946. The electric plug connection is located on the kettle's lid. It was donated to Museum Victoria by the State Electricity Commission of Victoria, and is accompanied by an SEC approvals tag and this guarantee tag.

In the early- to mid-20th century, small manufacturers such as Chesters Trading Company began to spring up around Melbourne to supply the growing demand for electrical appliances. Electricity use had exploded in the 1920s and 1930s, and by 1950 nearly all Melbourne homes were wired for electricity. However, many Melburnians limited their electrical use to lighting and a few small appliances, such as this kettle. It was only in the 1950s that 'white goods' - electric fridges, washing machines and stoves - become standard household items.
Description:
Printed cardboard tag with red and white text, blank on reverse.
Acquisition Information:
Donation from State Electricity Commission of Victoria (SECV or SEC) Public Relations, 1990
Discipline: Trade Literature
Dimensions: 10.00 cm (Height), 19 cm (Width), 25 cm (Length)

More information

Tagged with: domestic appliances, domestic work, housework
Themes this item is part of: Selling Electricity to the Home, Domestic & Community Life Collection, Trade Literature Collection
Primary Classification: DOMESTIC LIFE
Secondary Classification: Food & Drink Preparation
Tertiary Classification: appliances - water heating
Publication Date: 1946
Inscriptions: Front, printed: "GUARANTEE This Genuine "ALANWARE" cast aluminium utensil is guaranteed against leakage and corrosion for FIVE YEARS / SOLD BY ... DATE ..."

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