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Envelope - 'Important: Victorian Government Announcement', Victorian Government, 2004 Document Reg. No: HT 22039

Envelope, - 'Important: Victorian Government Announcement'. Text on cover reads: 'Follow the five new permanent water saving rules'. This envelope was distributed to all households in Melbourne and was part of the 'Our Water, Our Future' campaign, which aimed to educate Victorians about strategies to ensure a sustainable water future for Melbourne.

The envelope has two parts:
1. 4-fold brochure entitled 'Permanent Water Saving Rules are now in Place'. The contents include a message from the Premier, Steve Bracks; the five key water saving rules; general exemptions; five facts about water; definitions; and a summary of the new rules in 10 languages.
2. A fridge magnet card entitled 'Follow the Five - Our Water Future New Permanent Water Saving Rules'. This provides a summary of the new water saving rules with a brief message from the Premier, Steve Bracks.
Low sheen paper envelope, front printed in blue with lettering in both red and white. Back is plain white with pale blue gummed flap, over printed in dark blue. Envelope has been sealed and opened.
4-fold brochure is printed dark & light blue on white.
Fridge magnet card is printed in dark and light blue on white light card with 50 x 50 mm magnetic strip on back.
Statement Of Significance:
These items were collected during the Water Smart Home project and document the developing strategies used by the Victorian Government, water authorities, private industries and communities in confronting the emerging water crisis from 1995 to 2007. It captures the increasing urgency to address the growing imbalance between water supply and demand. It demonstrates a shift in government strategy away from an investment in major infrastructure to a campaign focused on behaviour change methods to reduce water consumption and secure Melbourne's water future.

An interesting feature of this material is the focus on gardening. Prior to water restrictions, Melbourne households used up to 50% of potable water for gardening - a significant focus of the public education campaign was therefore directed to this popular cultural activity and offered many ways to preserve this activity within the limits of Melbourne's water supply.

The Smart Water Fund was set up as part of the 'Our Water Our Future' campaign to support innovative water conservation projects, including Museum Victoria's Water Smart Home project. This material was collected as part of the Water Smart Home project. It shows how the 'Our Water Our Future' campaign infiltrated households in Melbourne, and documents the broader community messages and education strategies.
Acquisition Information:
Collected from Ms Liza Dale-Hallett - Museum Victoria Collections, Research & Exhibitions
Discipline: Technology
Dimensions: 324 mm (Height), 126 mm (Width)

More information

Tagged with: behavioural changes, conservation, gardening, government policies, industrial design, innovations, national water week, natural environment, recycling, waste, water, innovation design
Themes this item is part of: Water Smart Home - Project Description, Domestic & Community Life Collection, Engineering Collection, Leisure Collection, Public Life & Institutions Collection, Sustainable Futures Collection
Primary Classification: SUSTAINABILITY
Secondary Classification: Conservation - Water
Tertiary Classification: promotional materials
Author: Victorian Government, Melbourne, Victoria, Australia, 2004
  1. [Book], Department of Sustainability and Environment Victoria, Central Region Sustainable Water Strategy Action to 2055
    Central Region Sustainable Water Strategy Action to 2055, Department of Sustainability and Environment Victoria, Melbourne, /04/2006, April 2006
  2. [Book], Department of Sustainability and Environment Victoria, Our Water Our Future: The Next Stage of the Government's Plan, Department of Sustainability and Environment Victoria, Melbourne, /06/2007, June 2007
  3. [Book], Department of Sustainability and Environment Victoria, Securing our Water Future Together: White Paper, Department of Sustainability and Environment Victoria, Melbourne, /06/2004, June 2004
  4. [Book], Water Resources Strategy Committee for the Melbourne Area, 21st century Melbourne: a WaterSmart City (final report), Melbourne, /10/2002, October 2002
  5. [Book], Melbourne Water, Sustainability Report 2006/2007, Melbourne Water, /07/2007, July 2007

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