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Booklet - 'The Little Green Book', Cadbury Australia, 1995 Document Reg. No: HT 22058

Booklet - 'The Little Green Book: A kids handy guide to caring for the environment', published by Cadbury Schweppes Australia, 1995.
The booklet draws on the popular and collectable chocolate 'Yowie' personalities to present a guide for primary school children about how to care for the environment. The booklet includes an 'eco guardian' certificate, an 'eco guardian quiz' and ideas to reduce environmental impact at home, at school, on holiday, 'out and about', and information on recycling, the greenhouse effect and other environmental organisations. It has ideas for school projects, illustrations to colour-in, and self adhesive stickers.
Written and developed by Schools Marketing Services, Cadbury Australia, 1995, with contributions from the Centre for Colloid and Biocolloid Science (Swinburne University), Planet Ark Environmental Foundation.
A5 8 page booklet, bound with 2 staples. Low sheen paper made from sugar cane fibre. Cover is green with multicolour printing. Inside pages are white with coloured printing.
Statement Of Significance:
These items were collected during the Water Smart Home project and document the developing strategies used by the Victorian Government, water authorities, private industries and communities in confronting the emerging water crisis from 1995 to 2007. It captures the increasing urgency to address the growing imbalance between water supply and demand. It demonstrates a shift in government strategy away from an investment in major infrastructure to a campaign focused on behaviour change methods to reduce water consumption and secure Melbourne's water future.

An interesting feature of this material is the focus on gardening. Prior to water restrictions, Melbourne households used up to 50% of potable water for gardening - a significant focus of the public education campaign was therefore directed to this popular cultural activity and offered many ways to preserve this activity within the limits of Melbourne's water supply.

The Smart Water Fund was set up as part of the 'Our Water Our Future' campaign to support innovative water conservation projects, including Museum Victoria's Water Smart Home project. This material was collected as part of the Water Smart Home project. It shows how the 'Our Water Our Future' campaign infiltrated households in Melbourne, and documents the broader community messages and education strategies.
Acquisition Information:
Collected from Ms Liza Dale-Hallett - Museum Victoria Collections, Research & Exhibitions
Discipline: Technology
Dimensions: 210 mm (Height), 148 mm (Width)

More information

Tagged with: behavioural changes, conservation, gardening, government policies, industrial design, innovations, national water week, natural environment, recycling, waste, water, siemens, innovation design
Themes this item is part of: Water Smart Home - Project Description, Domestic & Community Life Collection, Engineering Collection, Leisure Collection, Public Life & Institutions Collection, Sustainable Futures Collection
Primary Classification: SUSTAINABILITY
Secondary Classification: Conservation - Environment
Tertiary Classification: promotional materials
Inscriptions: Front, text, printed: "THE LITTLE GREEN BOOK / A KIDS HANDY GUIDE TO CARING FOR THE ENVIRONMENT". Extensive text within.
Publisher: Cadbury Schweppes Australia, Melbourne, Victoria, Australia, 1995

Written and developed by Cadbury Schweppes Australia.
Author: Swinburne University of Technology, Hawthorn, Victoria, Australia, 1995

Author: Planet Ark Environmental Foundation, Victoria, Australia, 1995

  1. [Book], Department of Sustainability and Environment Victoria, Central Region Sustainable Water Strategy Action to 2055
    Central Region Sustainable Water Strategy Action to 2055, Department of Sustainability and Environment Victoria, Melbourne, /04/2006, April 2006
  2. [Book], Department of Sustainability and Environment Victoria, Our Water Our Future: The Next Stage of the Government's Plan, Department of Sustainability and Environment Victoria, Melbourne, /06/2007, June 2007
  3. [Book], Department of Sustainability and Environment Victoria, Securing our Water Future Together: White Paper, Department of Sustainability and Environment Victoria, Melbourne, /06/2004, June 2004
  4. [Book], Water Resources Strategy Committee for the Melbourne Area, 21st century Melbourne: a WaterSmart City (final report), Melbourne, /10/2002, October 2002
  5. [Book], Melbourne Water, Sustainability Report 2006/2007, Melbourne Water, /07/2007, July 2007


RICHA SHARMA Posted on 19 Jan 2010 4:00 AM
I want to buy the "Little Green Book"

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