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Calendar - Watermark Australia, Victorian Women's Trust, 2006 Document Reg. No: HT 22066

Summary:
Calendar - Watermark Australia, published by Victorian Women's Trust, 2006. Each month of the calendar features a humorous cartoon and a quote about the many issues relating to the water crisis. The rear page provides contact information about the Watermark Australia project and the cartoonist.
The cartoons were drawn by Sheila Hollingworth.
Further information: www.watermarkaustralia.org.au.
Museum Victoria was a partner organisation in the Watermark Australia project.
Description:
Pale blue card bound with black spiral. Hole for hanging calendar.
Statement Of Significance:
These items were collected during the Water Smart Home project and document the developing strategies used by the Victorian Government, water authorities, private industries and communities in confronting the emerging water crisis from 1995 to 2007. It captures the increasing urgency to address the growing imbalance between water supply and demand. It demonstrates a shift in government strategy away from an investment in major infrastructure to a campaign focused on behaviour change methods to reduce water consumption and secure Melbourne's water future.

An interesting feature of this material is the focus on gardening. Prior to water restrictions, Melbourne households used up to 50% of potable water for gardening - a significant focus of the public education campaign was therefore directed to this popular cultural activity and offered many ways to preserve this activity within the limits of Melbourne's water supply.

The Smart Water Fund was set up as part of the 'Our Water Our Future' campaign to support innovative water conservation projects, including Museum Victoria's Water Smart Home project. This material was collected as part of the Water Smart Home project. It shows how the 'Our Water Our Future' campaign infiltrated households in Melbourne, and documents the broader community messages and education strategies.
Acquisition Information:
Collected from Ms Liza Dale-Hallett - Museum Victoria Collections, Research & Exhibitions
Discipline: Technology
Dimensions: 215 mm (Height), 297 mm (Width)

More information

Tagged with: behavioural changes, conservation, gardening, government policies, industrial design, innovations, national water week, natural environment, recycling, waste, water, calendar
Themes this item is part of: Water Smart Home - Project Description, Domestic & Community Life Collection, Engineering Collection, Leisure Collection, Public Life & Institutions Collection, Sustainable Futures Collection
Primary Classification: SUSTAINABILITY
Secondary Classification: Conservation - Water
Tertiary Classification: promotional materials
Inscriptions: Inscription on front: "Watermark AUSTRALIA / Waterless lifestyle Option #7 = Virtual Swimming / 2006 Calendar / An initiative of the Victorian Women's Trust." Further text within.
Artist: Sheila Hollingworth, Melbourne, Victoria, Australia, 2005
Publisher: Victorian Women's Trust, Melbourne, Victoria, Australia, 2005
Place & Date Used: Watermark Australia, Victoria, Australia, 2006
References: www.ourwater.vic.gov.au/programs/owof
www.melbourne.vic.gov.au/rsrc/PDFs/Water/TotalWatermark1.pdf
www.savewater.com.au
www.watermarkaustralia.org.au
www.melbournewater.com.au
http://museumvictoria.com.au/watersmarthome
Bibliography:
  1. [Book], Department of Sustainability and Environment Victoria, Central Region Sustainable Water Strategy Action to 2055
    Central Region Sustainable Water Strategy Action to 2055, Department of Sustainability and Environment Victoria, Melbourne, /04/2006, April 2006
  2. [Book], Department of Sustainability and Environment Victoria, Our Water Our Future: The Next Stage of the Government's Plan, Department of Sustainability and Environment Victoria, Melbourne, /06/2007, June 2007
  3. [Book], Department of Sustainability and Environment Victoria, Securing our Water Future Together: White Paper, Department of Sustainability and Environment Victoria, Melbourne, /06/2004, June 2004
  4. [Book], Water Resources Strategy Committee for the Melbourne Area, 21st century Melbourne: a WaterSmart City (final report), Melbourne, /10/2002, October 2002
  5. [Book], Melbourne Water, Sustainability Report 2006/2007, Melbourne Water, /07/2007, July 2007

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