Flyer - Midsumma Festival, Melbourne, 2006

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Summary:: Flyer on Lesbian and Gay Media Leaders letterhead paper, offering advertising deals for the 2006 Midsumma Festival.
Deals offered cover advertisement sizes for set prices, as well as the opportunity to place promotional products in 3,000 showbags.

The Midsumma Festival was established in Melbourne in 1988, and is now one of the most significant gay and lesbian festivals in the world. It includes live music, performing arts and a carnival. It lasts for three weeks each year, from mid-January to February, and is concentrated over five inner city municipal councils across Melbourne: City of Melbourne, City of Stonnington, City of Yarra, City of Moreland and the City of Port Phillip. Midsumma Festival Inc is a not-for-profit organisation. 2006 principle sponsor was the City of Melbourne, with producing partners Tourism Victoria, Arts Victoria, City of Yarra & IBM.
Description:: Flyer on white letterhead paper, printed with blue bar down left side. Bar includes logos for Bnews, Melbourne Star and Bdesign, and contact details for Bnews Publishing - 'GAY & / LESBIAN / MEDIA / LEADERS'. Main body of text explains deals offered for advertisers at the Festival.
Acquisition Information:: Collected from Ms Deborah Tout-Smith - Museum Victoria Collections, Research & Exhibitions

Discipline:	History
Dimensions:	210 mm (Height), 99 mm (Width)

Tagged with:	festivals, lesbian gay
Themes this item is part of:	Lesbian, Gay, Bisexual & Transgender Project, Museum Victoria, 2005-2006, Cultural Diversity Collection
Primary Classification:	CULTURAL IDENTITY
Secondary Classification:	Sexuality
Tertiary Classification:	publications
Inscriptions:	INSCRIPTIONS: Printed on letterhead: 'Midsumma Festival / Melbourne's Premier Lesbian & Gay Event. / www.midsumma.org.au / Opening Night Party, Federation Square, January 20, 2006. / Carnival Day, Treasury Gardens, February 12, 2006 / Bnews and Melbourne Star, / Victoria's most recognized gay titles / …' Extensive text follows.
Place & Date Used:	Melbourne, Victoria, Australia, circa 1990s
Place & Date of Event:	Melbourne, Victoria, Australia, 2006
References:	Kate Davison, 2006. 'Lesbian, Bisexual, Gay, Transgender Material Survey: Project Report 2006'; National Association of People Living with AIDS web site http://napwa.org.au (accessed 8/1/2009); William Keys Anderson, 2002. Fever hospital : a history of Fairfield Infectious Diseases Hospital; Australian AIDS Quilt website http://www.aidsquilt.org.au/history.php, accessed 8/4/2009