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Coat - Madame Serini, Black, Gold & Pink, circa 1960s Object Reg. No: HT 23051

Full-length coat, black background, with raised gold and pink squares in metallic thread. Made by the label of Madame Serini (Irredenta Itala Serini), a post-war Italian immigrant who arrived in Australia with her family in 1950. She had trained in Italy as a designer and dressmaker, and worked for fashion houses in Hobart and Melbourne before setting up her own label in Melbourne in 1959. Madame Serini became a leading prestige women's clothing designer across Australia in the 1960s and 1970s, finally closing in 1979.
Full-length coat, black background, with raised gold and pink squares in metallic thread. Tapers slightly out to hem; three-quarter sleeves. Pocket with covering flap on each hip. Five large buttons down front comprising gold-coloured chain sewn onto fabric button, with bronze beads within links and at centre. Black satin lining throughout.
Acquisition Information:
Donation from Italian Historical Society (Co.As.It), 2007
Discipline: History
Dimensions: 1355 mm (Height), 450 mm (Width)
Dimension Comment: Measured 2D flat, folded along side seams.

More information

Tagged with: clothing, commerce, fashion, fashion design, fashion industry, immigration, italian immigration, italian communities
Themes this item is part of: Irredenta Itala Serini, Italian Migrant, 1950, Italian Historical Society CO.AS.IT. Collection, Clothing & Textiles Collection, Migration Collection, Working Life & Trades Collection
Primary Classification: CLOTHING
Secondary Classification: Female
Tertiary Classification: outerwear
Inscriptions: INSCRIPTIONS: Sewn label at back of neck: 'Madame Serini / HAUTE COUTURE'.
Manufacturer: Madame Serini, Melbourne, Victoria, Australia, 1959-1979
References: Astrid Haban-Beer, 'Recalling the Memories of an Haute Couturiere: Madame Serini - A Journey from Fiume to Melbourne'. Italian Historical Society Journal, vol.12, no.1, Jan-June 2004, pp. 25-30.
Astrid Haban-Beer, oral history interview of Madame Serini, November 2003, Italian Historical Society Oral History Collection

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