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Business Card - 'Madame Serini, Haute Couture', 1959-1979 Object Reg. No: HT 23057

Summary:
Business card, grey, for 'Madame Serini, Haute Couture'. Madame Serini (Irredenta Itala Serini), was a post-war Italian immigrant who arrived in Australia with her family in 1950. She had trained in Italy as a designer and dressmaker, and worked for fashion houses in Hobart and Melbourne before setting up her own label in Melbourne in 1959. Madame Serini became a leading prestige women's clothing designer across Australia in the 1960s and 1970s, finally closing in 1979.
Description:
Business card, rectangular, grey, printed with black cursive script. No markings on back.
Acquisition Information:
Donation from Italian Historical Society (Co.As.It), 2007
Discipline: History

More information

Tagged with: clothing, commerce, fashion, fashion design, fashion industry, italian immigration
Themes this item is part of: Irredenta Itala Serini, Italian Migrant, 1950, Italian Historical Society CO.AS.IT. Collection, Clothing & Textiles Collection, Migration Collection, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Clothing & Fashion
Tertiary Classification: promotional materials
Inscriptions: INSCRIPTIONS: 'Madame Serini / Haute Couture / By Appointment Only. / Telephone: (03) 9882 7371'. The '9' has been added later in hand-writing.
User: Madame Serini, Melbourne, Victoria, Australia, 1959-1979
References: Astrid Haban-Beer, 'Recalling the Memories of an Haute Couturiere: Madame Serini - A Journey from Fiume to Melbourne'. Italian Historical Society Journal, vol.12, no.1, Jan-June 2004, pp. 25-30.
Astrid Haban-Beer, oral history interview of Madame Serini, November 2003, Italian Historical Society Oral History Collection

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