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Business Card - 'Madame Serini, Haute Couture', 1959-1979 Object Reg. No: HT 23058

Business card, grey, for 'Madame Serini, Haute Couture'. Madame Serini (Irredenta Itala Serini) was a post-war Italian immigrant who arrived in Australia with her family in 1950. She had trained in Italy as a designer and dressmaker, and worked for fashion houses in Hobart and Melbourne before setting up her own label in Melbourne in 1959. Madame Serini became a leading prestige women's clothing designer across Australia in the 1960s and 1970s, finally closing in 1979.
Business card, rectangular, grey, printed with black cursive script. No markings on back.
Acquisition Information:
Donation from Italian Historical Society (Co.As.It), 2007
Discipline: History

More information

Tagged with: clothing, commerce, fashion, fashion design, fashion industry, italian immigration
Themes this item is part of: Irredenta Itala Serini, Italian Migrant, 1950, Italian Historical Society CO.AS.IT. Collection, Clothing & Textiles Collection, Migration Collection, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Clothing & Fashion
Tertiary Classification: promotional materials
Inscriptions: INSCRIPTIONS: 'Madame Serini / Haute Couture / By Appointment Only. / Telephone: (03) 9882 7371'. The '9' has been added later in hand-writing.
Issued By: Madame Serini, Melbourne, Victoria, Australia, 1959-1979
References: Astrid Haban-Beer, 'Recalling the Memories of an Haute Couturiere: Madame Serini - A Journey from Fiume to Melbourne'. Italian Historical Society Journal, vol.12, no.1, Jan-June 2004, pp. 25-30.
Astrid Haban-Beer, oral history interview of Madame Serini, November 2003, Italian Historical Society Oral History Collection

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