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Advertising Slide - International Harvester, 'The Defender Household Refrigerator', Artwork, 1946 Image Reg. No: MM 115495

Summary:
Part of a large collection of glass plate and film negatives, transparencies, photo albums, product catalogues, videos, motion picture films, company journals, advertisements and newspaper cuttings relating to the operations of the International Harvester Company and its subsidiaries in Australia.

The International Harvester Company of America was formed in 1902 by the merger of five leading American agricultural machinery manufacturers. An Australian subsidiary was established in 1904 to manage Australian distribution and sales and over subsequent decades International Harvester became a major competitor to local manufacturers like H.V. McKay's Sunshine Harvester Works.

Later International Harvester established its own Australian manufacturing works, producing agricultural equipment (and later tractors) at Geelong from 1939, motor trucks at Dandenong from 1952 and earthmoving and construction equipment at Port Melbourne from 1958.
Description:
Black & white cellulose acetate photographic negative.
Description Of Content:
Concept advertising artwork for the International Harvester Defender refrigerator. The Defender was built in kerosene and electric models.
Acquisition Information:
Donation from International Trucks Pty Ltd
Discipline: Technology
Dimensions: 162 mm (Height), 210 mm (Width)

More information

Tagged with: agricultural equipment, advertising, advertising signs, illustrations, tractors, motor vehicles, motor trucks, refrigerators domestic
Themes this item is part of: Engineering Collection, International Harvester (IH) Collection, Sustainable Futures Collection, Transport Collection
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Domestic Appliances
Model Name/Number: Defender
Format: Negative: Black & White; 8 in. x 6 in.
Date Depicted: Victoria, Australia, 29 Aug 1946
Creator: International Harvester Co of Australia Pty Ltd (IHC), Victoria, Australia

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