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Negative - International Harvester, 'Base of Operations', Service Parts Counter, 1946 Image Reg. No: MM 115496

Summary:
Part of a large collection of glass plate and film negatives, transparencies, photo albums, product catalogues, videos, motion picture films, company journals, advertisements and newspaper cuttings relating to the operations of the International Harvester Company and its subsidiaries in Australia.

The International Harvester Company of America was formed in 1902 by the merger of five leading American agricultural machinery manufacturers. An Australian subsidiary was established in 1904 to manage Australian distribution and sales and over subsequent decades International Harvester became a major competitor to local manufacturers like H.V. McKay's Sunshine Harvester Works.

Later International Harvester established its own Australian manufacturing works, producing agricultural equipment (and later tractors) at Geelong from 1939, motor trucks at Dandenong from 1952 and earthmoving and construction equipment at Port Melbourne from 1958.
Description:
Black & white cellulose acetate photographic negative.
Description Of Content:
Model showroom and service parts counter. This is an American image intended to be used as a guide for local IHC agents and dealers. Part of the Raymond Loewy 'Base of Operations' industrial design concept.
Acquisition Information:
Donation from International Trucks Pty Ltd
Discipline: Technology
Dimensions: 162 mm (Height), 210 mm (Width)

More information

Tagged with: agricultural equipment, industrial design, tractors, motor vehicles, motor trucks, showrooms, international harvester, shops front
Themes this item is part of: Engineering Collection, International Harvester (IH) Collection, Sustainable Futures Collection, Transport Collection, Raymond Loewy & International Harvester
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Agricultural & Horticultural Equipment
Tertiary Classification: showroom displays
Format: Negative: Black & White; 8 in. x 6 in.
Date Created: 30 Aug 1946

Copied
Creator: International Harvester Co of Australia Pty Ltd (IHC), Victoria, Australia

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