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Magazine - 'Aussie', No. 37, 15 Mar 1922 Document Reg. No: HT 23859

Summary:
Issue no. 37, 15 March 1922, of post-World War I publication 'Aussie', 'The Cheerful Monthly'. One of a collection of copies of 'Aussie' dated between 5 June 1918 and 15 January 1929.

'Aussie' (1918- circa 1929), a commercial magazine of opinion, review and entertainment. Edited by Phillip Harris and published in France from 1918 - 1919 on a small printing press that Harris brought with him to France. Initially the print run was only 10,000 copies, but soon it reached 60,000 and later 100,000. The magazine celebrated a distinctive 'Aussie' identity, through their language, their humour and their assertion of what it meant to be an Australian. It allowed news to be distributed, gave the soldiers an outlet to express any dissent or dissatisfaction, thus preventing any greater form of rebellion and promoted Australian authors like Banjo Paterson, C.J. Dennis and Bernard O'Dowd.

After the war, Phillip Harris produced a monthly in Sydney and renamed it: 'Aussie: the Cheerful Monthly' from 1920. It built a sizeable circulation and for more than a decade it published the major Australian writers and cartoonists of the day. It set out to sustain the digger culture and defend the rights of the veterans, while also embracing the re-adjustment of returned soldiers into civilian life.

?Aussie? magazines frequently portray cultural and racial groups in a derogatory and sometimes self-derogatory way in order to humour readers. Nicknames and terms of ridicule are used to describe a 'stereotypical' person of British, German, African American, Indigenous Australian or Chinese background. In addition the exaggerated accent from the targeted country comes across in the dialogue which accompanies many cartoons. For example, refer to a cartoon on page 5 of this issue which depicts Australia with black ink trickling down from the north. The caption reads: 'The future of Australia if the Black Australians get their way'. Later, on page 16, the text mentions that Australia will be the only English-speaking country that will be open to immigrants.
Description:
Magazine consists of 50 double sided pages stapled at the spine. The measurements are 22cm width x 27.5cm height. The cover page is printed in colour on thick white paper. Inner pages are printed in black and white on thin brown paper. The front cover features the title printed across the top over a picture of the old 'Aussie' magazine 1918-1919. Every issue has a different cartoon on the front drawn by Australian artists with a caption at the bottom. The magazine is comprised of stories, illustrations, songs and poetry from the First World War.
Statement Of Significance:
This object provides an Australian soldiers' view of the political and world climate during the immediate post World War I period. It also represents the bond between Australian soldiers, and the ongoing role of the AIF in Europe after the war. The magazine celebrated a distinctive ?Aussie? identity, through language, humour and their assertion of what it meant to be an Australian. This could also extend to representations of various cultural groups in stereotypical, even racist ways.It allowed news to be distributed, gave the soldiers an outlet to express any dissent or dissatisfaction, thus preventing any greater form of rebellion and promoted Australian authors like Banjo Paterson, C.J. Dennis and Bernard O'Dowd. After the war, Phillip Harris produced a monthly in Sydney from 1920 and renamed it: ?Aussie: the Cheerful Monthly?. It built a sizeable circulation and for more than a decade it published the major Australian writers and cartoonists of the day. It set out to sustain the digger culture and defend the rights of the veterans, while also embracing the re-adjustment of returned soldiers into civilian life.

'I claim no credit for the success of Aussie. That belongs to the Diggers. Aussie was not a paper done for the Diggers, but by them. That?s why it reflects their spirit.' - Phillip L. Harris, Editor, taken from ?The Story of Aussie?
Acquisition Information:
Donation from Dr Field - Returned Servicemen's League (RSL), 1982
Discipline: Technology

More information

Tagged with: magazines, world war i 1914-1918, white australia policy, racism, military history, military memorabilia, militaria australian, cultural stereotypes
Themes this item is part of: Public Life & Institutions Collection, Objects & Cultural Stereotypes in Museum Victoria Collections
Primary Classification: MILITARY HISTORY
Secondary Classification: Souvenirs & Mementoes
Tertiary Classification: media coverage
Inscriptions: Printed on cover: March 15, 1922 / [Registered at the G.P.O., Sydney, for transmission by post as a Newspaper] / Price 8d. / Aussie The Cheerful Monthly / DICK HORE / CLASS WARFARE
Editor: Phillip Harris, Sydney, Australia, Mar 1922
Place & Date Published: Sydney, Australia, Mar 1922
References: Amanda Laugesen, (2003) 'Aussie Magazine and the Making of Digger Culture during the Great War' National Library of Australia News (November), pp.15-18

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