Sign - The Proprietor of this Establishment is a British Subject, Edward V.Brown, 1936-47 Document Reg. No: HT 23926

Printed paper sign with the slogan 'The Proprietor of this Establishment is a British subject' beneath a British flag. A sign like this was possibly used during World War II to diffuse ill feeling and/or suspicion of a shop owner who appeared to be of 'enemy alien' origin such as Italian or German or to draw business away from other businesses perceived to be run by people of 'enemy alien' background.

The sign was made by Edward V.Brown, Printer and Rubber Stamp manufacturer who shop was located at 97 Lonsdale Street, Melbourne from 1936 - 47. Brown began his printing business in 1901 at Eastern Market, 109 Bourke St and moved to a number of different addresses on Exhibition St and Bourke street before his final location at 97 Lonsdale St. His business disappears from the directories after 1947.

The sign came from the deceased estate collection of the noted Melbourne ephemera collector and hoarder, Richard Berry, who bought the archives and residual stock of printers in Melbourne and suburbs.
Printed paper sign blue text beneath a British flag. The sign appears to be screen printed in red and blue on white paper, with a Union Jack flag at the top of the sign, but the printers mark lower left appears to have been typeset and shows an impression through the paper.
Statement Of Significance:
This window shop sign demonstrates Australian society's desire to be identified as British and the stigma attached to being non-British during World War II in a Melbourne context. The sign refers to a period before Australian citizenship was introduced in 1949. Until then, Australian residents were British subjects or non-British aliens. This window sign was probably designed to be used during World War II to diffuse ill feeling and/ or suspicion of a shop owner who appeared to be of 'enemy alien' origin such as Italian or German. During the war 7000 Australian residents many of Italian and German descent, were interned in camps such as Tatura, Victoria. Others were constantly monitored and faced discrimination from the wider Australian community. For example, the Casamentos, an Italo-Australian family who ran a fruit shop in Northcote during World War II. Despite having naturalised in 1938, Marino Casamento felt it necessary to place a sign in his shop window stating he was a 'Naturalised British subject'.
Discipline: History
Dimensions: 284 mm (Height), 444 mm (Width)

More information

Tagged with: cultural identity, printing, shops, commerce, identifications, citizenship, -1
Themes this item is part of: Identity: Yours, Mine, Ours, Immigration Museum Exhibition, 2011-2021
Primary Classification: CULTURAL IDENTITY
Secondary Classification: Racism
Tertiary Classification: signage
Inscriptions: Printed, front: 'The Proprietor of this Establishment is British'
The printers mark: 'Publisher: E. V.Brown, Print, 97 Lonsdale Street, Melbourne'
Printer: Edward V. Brown, Printer, Melbourne, Victoria, Australia, circa 1939-1945
Place & Date Used: Melbourne, Victoria, Australia, circa 1939-1945

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