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Photograph - Hecla Electrics Pty Ltd, State Electricity Commission of Victoria Showroom Display, Moonee Ponds, circa 1920s-40s Reg. No: MM 106777

Summary:: Black and white photograph of a shopfront window featuring a display of Hecla products at a State Electricity Commission of Victoria showroom in Moonee Ponds, circa 1920s-40s.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description:: Black and white photograph adhered with sticky tape to white backing paper with holes punched on side. Photograph is attached only at the top.
Description Of Content:: Black and white photograph of a shopfront window featuring a busy display of electric appliances, mainly smaller domestic items such as kettles and toasters. There are posters and other advertising material featuring the Hecla logo, and curtained windows in the background as well as State Electricity Commission of Victoria signage on the window.
Acquisition Information:: Donation from Mr Phil Wollen, 2004

Discipline:	Technology
Dimensions:	85 mm (Height), 136 mm (Width)

More information

Tagged with:	manufacturing, advertising, domestic appliances, windows, showrooms, display windows, electrical appliances
Themes this item is part of:	Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification:	COMMERCE & RETAILING
Secondary Classification:	Domestic Appliances
Tertiary Classification:	showroom displays
Inscriptions:	Back, right hand side, handwritten, black ink: 'Hoover(?) Drive / Moonee Ponds / Showroom'
Organisations Depicted:	State Electricity Commission of Victoria
Format:	Photograph: Black & White
Place & Date Depicted:	Moonee Ponds, Victoria, Australia, circa 1920s-1940s
Manufacturer of Item Depicted:	Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1920s-1940s