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Photograph - Hecla Electrics Pty Ltd, Shopfront Heater Window Display, Siemens Shop, circa 1940 Image Reg. No: MM 106778

Summary:
Black and white photograph of a shopfront window featuring a display of Hecla heaters in a Siemens (Australia) Pty Limited shop circa 1940.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description:
Black and white photograph adhered with sticky tape to white backing paper with holes punched on side. Photograph is attached only at the top.
Description Of Content:
Black and white photograph of a Siemens shopfront window featuring a display of heaters. There is a sign in the window and a reflection of the street and a car is visible. Reflected are the letters 'F.R.I.U.E' on a building across the road.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 110 mm (Height), 68 mm (Width)

More information

Tagged with: manufacturing, advertising, domestic appliances, windows, showrooms, display windows, electrical appliances
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: showroom displays
Inscriptions: Back, centred, handwritten grey pencil: 'Siemens (underlined) / Also a nice / display but / the same fault / as with Atkins. / See the writer & / his car, also in / the picture. / (tick) / CEB (circled)'
Back, centred, top, stamp: 'Printed / by / Harringtons'
Organisations Depicted: Siemens (Australia) Pty Limited
Format: Photograph: Black & White
Place & Date Depicted: Australia, circa 1940
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1940

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