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Photograph - Hecla Electrics Pty Ltd Shield, circa 1940 Image Reg. No: MM 106779

Summary:
Black and white photograph of Hecla advertising material featuring a shield depicting a volcano. The heat from its lava was meant to signify the heat flowing from Hecla electric radiators. The Hecla volcano trademark originated in 1916, when Mount Hecla in Iceland erupted making world news.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description:
Black and white photograph adhered with sticky tape to a paper backing. Photograph is attached at all four corners, adhesive is failing in tape on upper left corner.
Description Of Content:
Black and white photograph of an advertising sign for Hecla products. Sign consists of a shield divided into four sections with various motifs and a crown featured at the top. Shield includes image of an erupting volcano and a castle tower. Writing is enclosed in curling dark ribbon both above and below the shield.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 270 mm (Height), 210 mm (Width)

More information

Tagged with: symbols, manufacturing, advertising, advertising signs, domestic appliances, electrical appliances
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: showroom displays
Inscriptions: Front written across ribbon band on shield, 'BY APPOINTMENT / DEPOT FOR "HECLA" APPLIANCES'
Format: Photograph: Black & White
Organisation Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1940

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