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Photograph - Hecla Electrics Pty Ltd, Display of Kitchen Appliances, circa 1938 Image Reg. No: MM 106780

Black and white photograph of a Hecla display of products at the Geelong Centenary Manufacturers' Exhibition held in 1938 at the Dennys Lascelles building.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Black and white photograph adhered with sticky tape to a blue cardboard mount, with inscription below the photograph. There are two part holes punched out at top [probably as stored in a ring binder].
Description Of Content:
Photograph of a busy display of domestic electrical products including heaters, urns and kettles. The display is partitioned off by interior walls within a larger building; they are white with a darker coloured trim. Advertising material such as posters and a cardboard cut-out of a koala headed man are displayed along the walls.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 193 mm (Height), 250 mm (Width)

More information

Tagged with: manufacturing, advertising, advertising signs, domestic appliances
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: showroom displays
Inscriptions: Back, right hand side, handwritten, grey pencil: 'Geelong Centenary'
Back, centre, stamp: 'Geelong Centenary / OCT. 1938 / HAWKS BROS. PTY. LTD. / WHOLESALE HARDWARE MERCHANTS'
Format: Photograph: Black & White
Place & Date Depicted: Australia, circa 1938
Organisation Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1938

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