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Photograph - Hecla Electrics Pty Ltd, Trade Fair Display of Electric Appliances, circa 1940 Image Reg. No: MM 106781

Black and white photograph of a Hecla Electrics display at a trade fair.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Black and white photograph adhered with sticky tape to a paper backing. Photograph is attached at all four corners, adhesive is failing in tape on both lower sides.
Description Of Content:
Black and white photograph of domestic appliances including heaters, and urns in an individual display in a trade fair. The display is located in large public building with another trade display visible in the backround left hand side of the image. A series of individually lit mounted pictures can be seen to the left of the display, hung on the inner wall of the public building.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 210 mm (Height), 280 mm (Width)

More information

Tagged with: manufacturing, advertising, advertising signs, domestic appliances, trade fairs, electric household appliances, displays, heaters, electrical appliances
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: trade fairs
Format: Photograph: Black & White
Place & Date Depicted: Australia, circa 1940
Organisation Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1940

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