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Photograph - Hecla Products, Shopfront Exterior, Coburg, circa 1940 Image Reg. No: MM 106782

Black and white photograph of the exterior of Hecla shop at 187 Sussex Street, Coburg. Photograph is touched up with white and silver paint.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Black and white hand coloured photograph on thick card adhered with sticky tape to white backing paper with holes punched on side. Photograph is attached at the centre top and bottom.
Description Of Content:
Black and white photograph, hand coloured in silver, white and black, of exterior of corner shop. Street number and shop name are clearly visible as well as the exterior architecture of the building. Brush marks are visible where hand colouring has been applied, especially in white and silver areas.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 270 mm (Height), 210 mm (Width)

More information

Tagged with: manufacturing, advertising, buildings, advertising signs, domestic appliances
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: showroom displays
Inscriptions: Front, bottom, left hand side, white ink/paint with black underline: '187 SUSSEX STREET / TRADE ENTRANCE'
Format: Photograph: Black & White
Place & Date Depicted: Coburg, Victoria, Australia, circa 1940
Organisation Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1940


Rob Russell Posted on 18 Mar 2015 11:47 PM
That would be '187 SUSSEX STREET / TRADE ENTRANCE' Sydney, rather than Coburg, surely? Hecla were definitely at the Sydney address, anyway. Odd coincidence otherwise.

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