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Photograph - Hecla Electrics Pty Ltd, Bread Making Oven in factory interior, 1930s Image Reg. No: MM 106783

Summary:
Black and white photograph of Hecla bread making oven, circa 1934, in factory with man on left hand side turning knob.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description:
Black and white photograph adhered with sticky tape to white backing paper with holes punched on side. Photograph is attached at centre of left and right hand sides of the photograph.
Description Of Content:
Black and white photograph featuring interior of factory and large electric bread oven propped up on wooden pallet. A man in overalls is standing on a wooden block on the left hand side holding the switch on the oven. There is a wall of windows on the left hand side of the image that are lighting up the scene.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 210 mm (Height), 272 mm (Width)

More information

Tagged with: manufacturing, factory workers, promotional materials, domestic appliances
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: promotional images
Format: Photograph: Black & White
Place & Date Depicted: South Yarra, Victoria, Australia, 1930s
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, 1930s

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