Similar items over time

Photograph - Hecla Products Shopfront Display for 'Empire Day', circa 1940. Image Reg. No: MM 106796

Black and white photograph of Hecla heaters and advertising material in window display. There is a small poster above the window featuring a British flag with the inscription: 'EMPIRE DAY 1940'

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Black and white photograph adhered with sticky tape to white backing paper with holes punched on side. Photograph is attached at all four corners.
Description Of Content:
Black and white photograph of a window display of fans and heaters. The window is located in a wooden panel wall with a curtained backdrop and is lit from the back. Many of the heaters featured are labelled with their product names and there are several advertising posters along the rear wall.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 144 mm (Height), 196 mm (Width)

More information

Tagged with: manufacturing, advertising, advertising signs, electric appliances, domestic appliances, electric household appliances, displays, heaters
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: showroom displays
Model Name/Number: Melba-Rod; Tuba-Rod; Eluta-Rod; Adjusta-Rod
Format: Photograph: Black & White
Place & Date Depicted: Australia, circa 1940
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1940

Add your comment

  • Museum Victoria does not provide valuations, for more information please visit the valuation infosheet
  • Please note that Museum Victoria staff will not normally respond to comments posted on our website.
Yes No