Photograph - Shop Interior featuring Hecla Products, circa 1930s Image Reg. No: MM 106804

Summary:
Black and white photograph of interior shop display of Hecla appliances including kitchen appliances and heaters.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description:
Black and white photograph adhered with sticky tape to white backing paper with holes punched on side. Photograph is attached at all four corners.
Description Of Content:
Black and white photograph of the interior of a shop with various electrical appliances displayed in a well spaced manner on wooden tables, with heaters and fans on the floor. The two fire places have pot plants on their mantles and electric heaters inside.There is a striped rug running down the centre of the image leading to a darkened room out the back. The walls are covered with a combination of wood panelling and wall paper and the room is lit by three overhead lights.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 156 mm (Height), 209 mm (Width)

More information

Tagged with: shops, electric appliances, domestic appliances, domestic technology, electric household appliances, displays, heaters, retail displays
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: showroom displays
Inscriptions: Front, bottom, right hand side, embossed stamp: 'GEOF ROW / 179 ELIZ ST SYD. / M3340'
Model Name/Number: Sun-Bar Chariot; Special kettle and food warmer; Electric kettle; Boilo-jug no.1
Format: Photograph: Black & White
Place & Date Depicted: Australia, circa 1930s
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1930s

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