Photograph - Display of Hecla Products for Advertising Purposes, circa 1920s Image Reg. No: MM 106806

Black and white photograph of display of Hecla heaters and other domestic appliances including examples of the Hecla logo and an advertising poster with the slogan 'CLEAN / QUICK / ECONOMICAL' circa 1920s. The photograph has been touched up for printing purposes: the background is painted white and some extra details have been drawn in to the appliances in black ink.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Black and white photograph adhered with sticky tape to white backing paper with holes punched on side. Photograph is attached at all four corners.
Description Of Content:
Black and white photograph of a display of heaters and other domestic appliances that has been overdrawn with black ink and the background filled in with white paint. There is an advertising poster on the left hand side and on layed on the tiled floor in front of the display.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 156 mm (Height), 206 mm (Width)

More information

Tagged with: advertising, promotional materials, domestic appliances, domestic technology, kettles, displays, heaters, electrical appliances
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: showroom displays
Model Name/Number: IMPERIAL; RENOWN; Century; PERFEX; STAR; ADAM
Format: Photograph: Black & White
Place & Date Depicted: Australia, circa 1920s
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1920s

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