Photograph - Shopfront Display Featuring Hecla Products, circa 1920s Image Reg. No: MM 106807

Black and white photograph of shop window display of Hecla domestic appliances including kettles, urns, and a small electric oven circa 1920s. There is a hanging sign advertising Hecla electric radiators and several posters featuring the Hecla logo.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Black and white photograph adhered with sticky tape to white backing paper with holes punched on side. Photograph is attached at all four corners.
Description Of Content:
Black and white photograph of a shop window display of domestic appliances. Fringed curtains hang at the top of the window and wood panelling with a decorative geometric design around the edges is visible on the three walls . There are several advertising posters displayed and some of the appliances are labelled and priced (in pounds). A satin-like material has been draped around the bottom left corner and from the right upper corner to the floor of the display as additional decoration.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 205 mm (Height), 156 mm (Width)

More information

Tagged with: advertising, domestic appliances, kettles, electric household appliances, displays, retail displays, shopfronts, electrical appliances, innovation design
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: shop fronts
Inscriptions: Front, bottom, right hand side, embossed stamp: 'GEOF ROW / 179 ELIZ ST SYD. / M3340'
Model Name/Number: family cooker; Boilo-Jug
Format: Photograph: Black & White
Place & Date Depicted: Australia, circa 1920s
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1920s

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