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Photograph - Hecla Electrics Pty Ltd, 'Fluta-Rod' Heater, South Yarra, circa 1930s. Image Reg. No: MM 106816

Summary:
Black and white promotional photograph of Hecla 'Fluta-Rod' Electric Heater, circa 1930s.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description:
Black and white photograph adhered with sticky tape to white backing paper with holes punched on side. Photograph is attached at all four corners.
Description Of Content:
Photograph of a wood-panelled electric heater on a black and white checked floor. The heater is spot-lit and there is a dark wall in the background.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 211 mm (Height), 157 mm (Width)

More information

Tagged with: manufacturing, advertising, domestic appliances, heaters, electrical appliances
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: promotional images
Model Name/Number: Fluta-Rod
Format: Photograph: Black & White
Place & Date Depicted: South Yarra, Victoria, Australia, circa 1930s
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1930s

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