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Photograph - Hecla Electrics Pty Ltd, 'Vectaray' Heater, circa 1957 Image Reg. No: MM 106826

Summary:
Black and white promotional photograph of Hecla Electrics 'Vectaray' Heater, circa 1957.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description:
Black and white photograph cut out around shape of heater and attached to white card backing that is is adhered with sticky tape to white backing paper with holes punched on side. Card is attached at all four corners.
Description Of Content:
Black and white photograph of electric heater cut out around edge of appliance and attached to white card. There are notes on the card in blue pencil that relate to measurement.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 152 mm (Height), 95 mm (Width)

More information

Tagged with: manufacturing, advertising, domestic appliances, heaters
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: promotional images
Inscriptions: Top, centre, blue pencil: 'A'
Bottom, rhs, blue pencil: '3 2/3 "'
Model Name/Number: "VECTORAY"
Format: Photograph: Black & White
Place & Date Depicted: Melbourne, Victoria, Australia, circa 1957
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1957

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