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Photograph - Hecla Electrics Pty Ltd, 'Empress' heater, circa 1920s. Image Reg. No: MM 106829

Summary:
Black and white promotional photograph of Hecla Electrics, 'Empress' heater, circa 1920s.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description:
Black and white photograph adhered with sticky tape to white backing paper with holes punched on side.Photograph is attached at all four corners.
Description Of Content:
Black and white photograph of an electric heater with decorative coals along the top and a wide metal backing to reflect heat. The heater is placed on a small box covered in white paper and a wooden wall is visible in the background. A dark coloured jacket is hanging to the left of the picture.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 152 mm (Height), 207 mm (Width)

More information

Tagged with: manufacturing, advertising, promotional materials, domestic appliances, heaters
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: promotional images
Model Name/Number: "EMPRESS"
Format: Photograph: Black & White
Place & Date Depicted: Melbourne, Victoria, Australia, circa 1920s
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1920s

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