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Photograph - Hecla Electrics Pty Ltd, 'Sunbar' Heater, 'Regent' Design, circa 1928 Image Reg. No: MM 106830

Black and white promotional photograph of Hecla 'Sunbar' heater, 'Regent' design, circa late1920s.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Black and white photograph adhered with sticky tape to white backing paper with holes punched on side.Photograph is attached at all four corners.
Description Of Content:
Black and white photograph of electric heater with slight yellow colouring across the heater bars and white pigment painted across the background. Heater contains decorative elements across the face of the appliance in an organic floral pattern. The image has been simplified for advertising purposes and notes are written across it in grey pencil.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 189 mm (Height), 160 mm (Width)

More information

Tagged with: manufacturing, advertising, promotional materials, domestic appliances, heaters, innovation design
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: promotional images
Inscriptions: Top, rhs, grey pencil: 'small 1 5/8'
Bottom, centre, grey pencil: '(enclosed in a circle) 1 1/8 Element'
Model Name/Number: Sun-Bar; "REGENT"
Format: Photograph: Black & White
Place & Date Depicted: Melbourne, Victoria, Australia, circa 1928
Manufacturer of Item Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1928

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