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Photograph - Hecla Electrics Pty Ltd, Factory Workers Assembling Electric Blankets, circa 1957 Image Reg. No: MM 106992

Summary:
Black and white photograph of employees assembling electric blankets, possibly taken at the Chapel Street, South Yarra factory in Melbourne. The workers' style of dress suggests the photo was taken in the late 1950s or early 1960s. Various stages of production are visible as well as completed products in cartons.

The slogan "By Hecla it's good" - as used to comedic effect by Graham Kennedy in Hecla's pioneering TV advertising - is displayed in the workshop as well as on the packaging.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'
Description:
Black and white photograph adhered with sticky tape at each corner to a buff paper backing.
Description Of Content:
Photograph of the interior of a factory with workers assembling electric blankets. The factory floor is very crowded and the workers are predominantly women. The main source of light is the large bank of windows visible along the rear wall of the room.
Acquisition Information:
Donation from Mr Phil Wollen, 2004
Discipline: Technology
Dimensions: 198 mm (Height), 244 mm (Width)

More information

Tagged with: manufacturing, factories, domestic appliances, manufacturing plants, electrical appliances, electric blankets
Themes this item is part of: Hecla Electrics Pty Ltd, Electrical Appliance Manufacturers, Melbourne, Victoria, Working Life & Trades Collection
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Domestic Appliances
Tertiary Classification: manufacturing processes
Inscriptions: Rubber stamp imprint, Reverse, Purple ink: 'PHOTO / 154 Lit. Collins Street / 4358 Cent. MELB.'

Rubber stamp in cursive display font, Reverse, Blue ink: 'C J Frazer'

Text within the image:

Sign: BY HECLA IT'S GOOD

Packaging, Left Hand Side: Pure wool blanket / Adjustable heat control / Mattress tape supplied / Fully washable / Low running cost / Safe - approved by all State / electricity authorities / BY HECLA IT'S GOOD
Packaging, Right Hand Side: HECLA/ELECTRIC BLANKET/DELUXE DOUBLE BLANKET 60" X 54" / EXTRA LOW VOLTAGE WITH 2 TRANSFORMERS
Format: Photograph: Black & White
Place & Date Depicted: Melbourne, Victoria, Australia, circa 1957
Organisation Depicted: Hecla Electrics Pty Ltd, Melbourne, Victoria, Australia, circa 1957
References: Accessed 23/4/2010 <http://www.kindnesstrust.com/MuseumVictoria.html>;

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