Publicity Brochure - H.V. McKay Massey Harris, Pacemaker & Challenger, Tractors, 1938 TradeLiterature Reg. No: TL 000635

Specific product catalogue promoting the 'Pacemaker' and 'Challenger' tractors from the Sunshine Massey Harris product line.

The color theme of the brochure is clevely designed to match the distinct and recognisable red and yellow coloring of the machinery.

These tractors were first introduced in 1936. Two years later updated versions were released. A more fashionable style was adopted along with a bright red finish. Bold and bright images inside the brochure convey the high end quality of these tractors.

The heart of the publication lies in the message that these tractors are designed for every kind of farm. This diversity is emphasized alongside several images of the tractors in use on farms accross Australia. Photographs of the tractor parts are also featured throughout. An interesting image to note is of a demonstration held at the Melbourne Royal Show.

The booklet also has a collection of articles relating to the products' performance, low cost and easy steering feature.
Acquisition Information:
Donation from Mr Gilbert Vasey - University of Melbourne (The) Department of Agricultural Engineering, 1972
Discipline: Trade Literature

More information

Tagged with: rural life, tractors, cultivators, harvesters, agriculture
Themes this item is part of: H.V. McKay Massey Harris Pty Ltd, Agricultural Equipment Manufacturers & Importers, Sunshine, Victoria, Hugh V. McKay, Agricultural Implement & Machinery Manufacturer, Ballarat & Sunshine, Victoria, H.V. McKay Sunshine Collection, Sustainable Futures Collection, Massey-Ferguson (Aust.) Ltd, Agricultural & Construction Equipment Manufacturers & Importers, Sunshine, Victoria
Primary Classification: AGRICULTURE & RURAL LIFE
Secondary Classification: Internal Combustion Power
Tertiary Classification: tractors
Primary Subject: Tractors
Publication Date: 1938/11
Cover Title: 'Better than ever - the new PACEMAKER and CHALLENGER Sunshine Massey Harris'
L 283 6900, DBm, 1138
Publication Types: Specific Product Catalogue; Specification Sheets
Printing Types: Limited Colour
Illustration Types: Black & White; Colour; Instructional Drawings; Line Drawings; Photographs
Page Size Format: 290 x 220 mm
Number of Pages: 16
Manufacturer: H.V. McKay Massey Harris Pty Ltd

Add your comment

  • Museum Victoria does not provide valuations, for more information please visit the valuation infosheet
  • Please note that Museum Victoria staff will not normally respond to comments posted on our website.
Yes No