Search the collections
Publicity Brochure - Healing Crosley Compact Electric Domestic Refrigerators, circa 1960 Reg. No: TL 004697
- Brochure printed in Australia dating from the 1960s, advertising Crosley brand electric refrigerators (fridges), titled 'Now More Than Ever, Set Your Heart On a New Crosley Compact with "Instant Cold", Truly the Finest'.
Printed and distributed in Australia by Healings Sales Pty Ltd. The Crosley refrigerators featured temperature control, a separate freezer, crispers, a magnetic door seal, and even a bottle opener in the door handle. The interior door fittings included shelves and egg racks. The interior was finished in porcelain enamel. The Crosley was promoted as being able to chill food more quickly than any other refrigerator through its 'reserve power instant cold' compressor, which was also cheap to run.
During the 1960s Healing Pty Ltd also made and sold washing machines, televisions, radios, radiograms and air conditioners. Earlier in its history the company had additionally manufactured bicycles and other miscellaneous products.
- Single page brochure, featuring white and green background and blue text. Front cover features line drawing of woman with husky dog, and a Crosley refrigerator. On back cover are line drawings showing different features of the refrigerators and information on their size and capacity.
- Acquisition Information:
- Donation from Commonwealth Scientific & Industrial Research Organisation (CSIRO), 1982
|Dimensions:||280 mm (Height), 213 mm (Width)|
|Tagged with:||advertising, electric household appliances, marketing, domestic refrigerators, electric refrigerators|
|Themes this item is part of:||Selling Electricity to the Home, Domestic & Community Life Collection, Trade Literature Collection|
|Primary Classification:||DOMESTIC LIFE|
|Secondary Classification:||Food & Drink Preservation|
|Tertiary Classification:||appliances - electric|
|Primary Subject:||Electric Refrigerators|
|Publication Date:||1960 circa|
|Cover Title:||'CROSLEY Compact ... WITH "INSTANT COLD" Truly the Finest'|
|Model Name/Number:||Compact; HC 106; HC 106A; HC 106PB|
|Publication Types:||Publicity Brochure|
|Printing Types:||Limited Colour|
|Illustration Types:||Line Drawings; Photographs; Black & White|
|Page Size Format:||280 mm x 250 mm|
|Number of Pages:||2|
|Distributor:||A.G. Healing Ltd|