Publicity Brochure - ElectrIce Electric Refrigerators, 1936 TradeLiterature Reg. No: TL 007888

Brochure dating from 1936 advertising Australian-made 'ElectrIce' electric refrigerators (fridges), titled 'Electrice Electric Refrigeration...Guarding Your Health And Your Purse'.

The brochure was distributed by the State Electricity Commission of Victoria, Electricity Supply Department, which displayed 'ElectrIce' products in its showrooms at 238 Flinders Street Melbourne and at supply branches around the state. Promotion focused on the protection from spoilage that ElectrIce refrigerators provided, as well as their affordability, and their simple, convenient and clean operation. Information about the cabinet sizes, features and internal food storage capacity were listed for 7 different models.

The basic model ElectrIce E671 refrigerator could be purchased for a deposit of £6 and the balance paid off on 'easy terms'. This refrigerator had a capacity of 3 cubic feet, and had 4 shelves and 2 ice trays. Included among the other models was the ED678, which had two doors and a 15.5 cubic feet capacity. All models featured interiors finished in white porcelain enamel, and cabinet exteriors finished in white baked lacquer. Some models had automatic interior lights, as well as foot treadles so that the doors could be conveniently opened when people's arms were full of food.
Colour brochure folded in half and then in three. Features a green and white background with black text, and black and white photographs.
Acquisition Information:
Unknown from Unknown
Discipline: Trade Literature
Dimensions: 410 mm (Height), 358 mm (Width)

More information

Tagged with: advertising, electric household appliances, food storage preservation, marketing, fridge, domestic refrigerators, electric refrigerators
Themes this item is part of: Selling Electricity to the Home, Domestic & Community Life Collection, Trade Literature Collection
Primary Classification: DOMESTIC LIFE
Secondary Classification: Food & Drink Preservation
Tertiary Classification: appliances - electric
Primary Subject: Electric Refrigerators
Publication Date: 1936
Cover Title: 'ElectrICE Electric Refrigeration ... GUARDING YOUR HEALTH AND YOUR PURSE'
Model Name/Number: E 671; E 672; E 673; EK 675; ED 676; ED 677; ED 678
Publication Types: Publicity Brochure; Specification Sheets; Price List
Printing Types: Limited Colour
Illustration Types: Black & White; Line Drawings; Photographs
Page Size Format: 200 mm x 120 mm
Number of Pages: 11
Manufacturer: Electrice
Distributor: State Electricity Commission of Victoria (SECV) Electricity Supply Department


Dave Posted on 10 Feb 2010 1:27 AM
I have just purchased a vintage caravan with one of these fridges in it.

Claton Bay.
South Australia.
richard Posted on 21 Feb 2010 11:59 AM
The Electrice fridge was in a house I bought at Runaway Bay in 1996.It came to Ormeau (QLD.) with us in 2003 & was turned on for the first time at Xmas 2009. Didnt miss a beat & kept everything nice & cold. Marvellous !!!
mathew Posted on 07 Jun 2010 9:15 AM
i just got given one of these fridges ,model m60.runs perfect and has all metal shelves and door storage,and these still have all there chrome.does anyone know how many of these are still out there??
mathew Posted on 07 Jun 2010 9:28 AM
the serial number is 167663...
Rob Posted on 28 Mar 2015 6:32 PM
I've got one and it has just stopped working. going to cost a small fortune to fix. Are they worth anything?

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