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Publicity Brochure - Gulbransen, 'Blendor-Mix ... Seven Appliances in One', circa 1950s Reg. No: TL 011810
- Brochure promoting the 'Blendor-Mix', a kitchen appliance made by Gulbransen, which claimed to be 'seven appliances in one!'
The Blendor-Mix could be used, with different attachments, to work as a mixer, mincer, grater, aerator, and even a hair dryer. It had a jar attachment which meant any jar could be fitted with the appliance blades, and it came in 'decorators' colours' such as jet, jade, ivory or scarlet bases and lids, with an ivory coloured goblet. The plastic parts for this appliance were made by Derwent Plastics. The brochure claims that the Blendor-mix saved time in food preparation, it allowed users to avoid arduous kitchen tasks, and saved money on food bills.
According to the brochure the Blendor-Mix was available in 240 volt AC (alternating current) and 32 volt DC (direct current) models. While 240 volt alternating-curent power supply was by the 1950s available through State Government or local council owned distribution networks in most major regional towns and metropolitan areas, in more remote regional and rural areas some homes still depended on independent electricirty supplies provided by engine-driven dynamos or wind generators with battery back up, typical operating at 32 volts direct-current.
- Yellow brochure, with black, yellow and white text. Folded into four. Black and white illustrations feature throughout.
On the front cover a small tag is adhered which reads: "All plastic parts for the Blendor-Mix are manufactured by Derwent Plastics"
- Acquisition Information:
- Transfer from Victoria: Agriculture, Energy & Minerals Department (Agriculture Victoria), Institute for Horticultural Development Plant Sciences Library, 1996
|Dimensions:||142 mm (Height), 87 mm (Width)|
|Tagged with:||advertising, electric household appliances, marketing, household appliances, women, 1950, home appliances|
|Themes this item is part of:||Selling Electricity to the Home, Domestic & Community Life Collection, Trade Literature Collection|
|Primary Classification:||DOMESTIC LIFE|
|Primary Subject:||Household Appliances|
|Cover Title:||'BENDOR-MIX DOES THINGS NO OTHER APPLIANCE CAN DO!
SEVEN APPLIANCES IN ONE!'
'YOUR BLENDOR-MIX dries tour hair too!'
|Publication Types:||Publicity Brochure|
|Printing Types:||Limited Colour|
|Illustration Types:||Black & White; Photographs; Line Drawings; Instructional Drawings|
|Page Size Format:||90 x 140|
|Number of Pages:||8|
|Component Manufacturer:||Derwent Plastics|