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Descriptive Leaflet - Electrolux Ltd, Refrigerators, circa 1960 Reg. No: TL 011888

Summary:: Flyer advertising Electrolux Refrigerators, circa 1960.

This flyer is printed in colour and features a photograph of the exterior and interior of the refrigerator. The refrigerator operated on kerosene, LP bottled gas or electricity. It was made in Australia and was advertised as 'world-famous' and 'quality built'. It came in two models, the 51 and the larger 73. It had a full width frozen storage section, trays with easy release handles for ice cubes, ice cream and desserts. The refrigerator featured 'vitalizers' to keep fruit and vegetables 'fresh and dewy crisp', and door compartments for butter or cheese, eggs and bottles. It also had an automatic 'food-finder' light.The refrigerator's freezing unit came with a 5 year guarantee.
Description:: One page flyer printed on both sides in colour. It features a blue and black coloured front, and white and blue theme on the back. It is folded in half.
Acquisition Information:: Transfer from Victoria: Agriculture, Energy & Minerals Department (Agriculture Victoria), Institute for Horticultural Development Plant Sciences Library, 1996

Discipline:	Trade Literature
Dimensions:	156 mm (Height), 222 mm (Width)

Tagged with:	electric appliances, domestic appliances, refrigerators domestic, gas appliances, kerosene, food preservation, fuels, domestic refrigerators
Themes this item is part of:	Domestic & Community Life Collection
Primary Classification:	DOMESTIC LIFE
Secondary Classification:	Food & Drink Preservation
Tertiary Classification:	appliances - electric
Primary Subject:	Domestic Refrigerators
Publication Date:	1960 circa
Cover Title:	'PRESENTING ELECTROLUX ...KEROSENE, LP BOTTLED GAS OR ELECTRICITY '
Model Name/Number:	51; 73
Publication Types:	Descriptive Leaflet; Publicity Brochure; Specifications
Printing Types:	Full Colour
Illustration Types:	Colour; Black & White; Photographs; Line Drawings
Page Size Format:	220 x 155
Number of Pages:	4
Manufacturer/Distributor:	Electrolux Ltd