Catalogue - H.V. McKay Massey Harris, Sunshine Farm Implements, 1939 TradeLiterature Reg. No: TL 020562

Summary:
Summary product booklet issued by the Queensland branch ofthe firm H.V. McKay Massey Harris (QLD) Pty Ltd. Contains brief descriptions and specifications of a wide range of equipment, detailed etchings of each product and a small number of black and white photographs of equipment in use. A brief history of the H.V. McKay company is provided along with a description of export of stripper harvesters to South Africa and the Argentine Republic. The information provided promotes the company as successful, innovative, expanding, supporting employment of Australian workers and providing modern and better equipment; therefore continuing to promote the 'H.V. McKay' brand and history.

The catalogue also makes reference to 1937-1938 being a year when Australia had much grain and 'the purchasing power of the farmer bounds upward'. The ideas of success and abundance are continued with language used in the catalogue focusing on either the history and proven success of equipment such as the Suntyne harvester described as 'the original Combine in Australia, it was an immediate success'; or the innovation of the company in producing equipment that is 'new, entirely original and highly successful'. It is also noted that the H.S.T. Auto Header set a world record in 1938 by 'harvesting 3,300 bushels of wheat from 76 acres in one day'. The black and white photograph on the cover reflects idealised illustrations of farming life used in earlier McKay publications and advertising and shows a bountiful crop infront of the harvester.
Acquisition Information:
Donation & Subsequent Transfer from Councillor Don McKay, 1973
Discipline: Trade Literature

More information

Tagged with: agricultural equipment, engineering workshops, factories, advertising, header harvesters, aerial photographs, agricultural workers, agricultural implements, cultivators, disc cultivators, seed planters, export trade, gates, chaffcutters, saw benches, crop lifters, auto header harvesters, headers, disc harrows, plough discs, maize huskers shellers, hoes, fertilizer spreaders, field rollers, agricultural equipment models, pea harvester fronts, chokecutters, grain fertilizer drills, pasture renovators, stump jump disc ploughs, animal power, hay mowers, bag trolley
Themes this item is part of: H.V. McKay Massey Harris Pty Ltd, Agricultural Equipment Manufacturers & Importers, Sunshine, Victoria, Hugh V. McKay, Agricultural Implement & Machinery Manufacturer, Ballarat & Sunshine, Victoria, H.V. McKay Sunshine Collection, Engineering Collection, Sustainable Futures Collection, Working Life & Trades Collection, Massey-Ferguson (Aust.) Ltd, Agricultural & Construction Equipment Manufacturers & Importers, Sunshine, Victoria
Primary Classification: AGRICULTURE & RURAL LIFE
Secondary Classification: General Farm Equipment
Tertiary Classification: equipment catalogues
Primary Subject: Agricultural Implements
Publication Date: 1939/06
Cover Title: 'SUNSHINE Farm Implements Latest and Best'
Publication Types: Product Catalogue; Product List; Publicity Brochure; Company History
Printing Types: Limited Colour
Illustration Types: Black & White; Photographs; Line Drawings; Engravings
Page Size Format: 185 x 245 mm
Number of Pages: 20
Manufacturer/Distributor: H.V. McKay Massey Harris Pty Ltd

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