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Advertisement - Bushells Essence of Coffee & Chicory, 7 Oct 1950 Document Reg. No: HT 24727

Paper page advertisement cut of out the supplement to The Argus, 7 October 1950. The Advertisement is on the back of page 31, and depicts a woman pouring hot water into a cup and a bottle of Bushells essence of coffee and chicory.

Bushells was founded in Brisbane in 1883 as a tea shop by Alfred Bushell and soon proved to be popular. Alfred's sons, Philip and Walter joined and helped expand the business in 1899 and Bushell and Co moved into George St, Sydney, by then supplying tea across Australia. During the Great Depression of the1930s, chicory became a popular coffee substitute and additive and Bushells began making coffee and chicory essence. Coffee and chicory essence is still used in the present day to make cakes and iced coffees.
Paper page advertisement cut of out the supplement to The Argus. The advertisement has a yellow background and a woman with blond hair, green earrings, lipstick and a white and black spotted blouse pouring hot water into a cup with a shiny metal kettle. She is stirring the water to mix it with the coffee and chicory essence in a white cup and saucer. To the left of her is an image of the product - a bottle of Bushells essence of coffee and chicory in brown and te label in blue, white and red.

Page 31 contains text in four sections on Shipping: the atlantic record; the Weather Story Flying Hazards - Thunderstorms; General Knowledge The Australian Whaling Industry and Travel History was made in 12 seconds - the last being a small article about the Wright Brothers air machine.
Discipline: History
Dimensions: 303 mm (Height), 229 mm (Width)

More information

Tagged with: food drink preparation, advertising, magazines, coffee, food beverages, cultural stereotypes, peter s
Themes this item is part of: Cultural Diversity Collection, Domestic & Community Life Collection, Objects & Cultural Stereotypes in Museum Victoria Collections, Advertising, Branding & Cultural Stereotypes in Museum Victoria Collections
Primary Classification: CULTURAL IDENTITY
Secondary Classification: Ethnicity
Tertiary Classification: stereotypes
Inscriptions: Advertisement: It's nice! It's good!/ Madein a second/ 1.A teaspoon of Essence in a cup/ 2. Pour on boiling water or hot mil/ - and you get a delicious cup of coffee/ Buy a bottle - Today/ Printed and Published by Edgar J.K. Thompson, of 1 Black St, Mont albert, for the Argus and australiasian limited, at the Registered Office, 365 Elizabeth St, Melbourne.
On the bottle: Bushells essence of coffee & chicory/ Use one or two teaspoonfuls to a cup of boiling water/ 8 Fluid ozs. net/ Bushells Ltd/ sydney Melbourne/ Adelaide, Fremantle/ Also in Economy size 26 oz Bottle./
Advertiser: Bushells, Australia, 7 Oct 1950
Other Association (See Comments): The Argus, Melbourne, Victoria, Australia, 7 Oct 1950

Place Advertisment appeared


Kathy Boyes Posted on 28 Mar 2015 2:29 PM
Informative & fascinating piece of Antipodean social history. The Bushells website does not supply the history of coffee essence, so many thanks for this!

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