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Advertisement - Bushells China Tea, 1950 Document Reg. No: HT 24729

Summary:
Paper Bushells China Tea advertisement cut out of The Australian Women's Weekly, 7 January 1950. The advertisement appears on page 48 and has an image of a Chinese woman, which is stylistically reminiscent of Shanghai advertising posters of the 1920s.

Bushells was founded in Brisbane in 1883 as a tea shop by Alfred Bushell and soon proved to be popular. Alfred's sons, Philip and Walter joined and helped expand the business in 1899 and Bushell and Co moved into George St, Sydney, by then supplying tea across Australia.
Description:
Paper Bushells China Tea advertisement cut out of The Australian Women's Weekly. The advertisement appears on page 48 and has a green, black, and yellow background. An image of a Chinese woman with hair parted in the centre, wearing blue stone earrlings and a red cheongsam, stylistically reminiscent of Shanghai advertising posters of the 1920s. She is holding a green porcelain cup and saucer not unlike celadon porcelain with with a handle, like a British porcelain tea cup. In the bottom left hand corner is an image of the product box 'Bushells china flavoured Tea' in green and white with a traditional scene with boats, mountains and a tree.
Discipline: History
Dimensions: 384 mm (Height), 291 mm (Width)

More information

Tagged with: national costumes, advertising, magazines, tea, chinese
Themes this item is part of: Cultural Diversity Collection, Domestic & Community Life Collection, Objects & Cultural Stereotypes in Museum Victoria Collections, Advertising, Branding & Cultural Stereotypes in Museum Victoria Collections
Primary Classification: CULTURAL IDENTITY
Secondary Classification: Ethnicity
Tertiary Classification: stereotypes
Inscriptions: Advertisement: Bushells China Tea/ Buy a Packet - Today/ Bushells China flavoured tea 1/3 Ib. Net/ Page 48/ The Australian Women's Weekly - January 7, 1950
Advertiser: Bushells, Australia, 7 Jan 1950
Other Association (See Comments): The Australian Women's Weekly, Sydney, New South Wales, Australia, 7 Jan 1950

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