Advertising Card - City Studios, Street Photography, Melbourne, circa 1950s Object Reg. No: HT 25026

Advertising Card for City Studios, featuring the photographer David Fell, circa 1950s.

The City Studios operated at the 2nd floor of the Block Arcade in Melbourne, probably from the 1950s to the 1960s. This card, numbered D 257, was most likely used as part of the studio's street photography business, given out to a potential customer who had been photographed on the street and then invited to view the photographic proofs the following day and purchase copies of the photographs. They were identifiable through the number on the card, 'D 257'. The customer was invited to telephone the studio or forward the card with a stamped addressed envelope and postal note with full descriptions of the people photographed. This card advertises an offer of a free enlargement with each dozen photographs ordered.

City Studios also did photography work at weddings, parties and birthdays, without charge, offering their services on a no obligation arrangement.
Cream coloured card with red text.
Discipline: History
Dimensions: 107 mm (Height), 63 mm (Width)

More information

Tagged with: advertising, commerce, marketing, photography, streets
Themes this item is part of: Images & Image Making Collection
Primary Classification: PHOTOGRAPHY
Secondary Classification: Retailing & Service
Tertiary Classification: promotional materials
Inscriptions: Text, printed front: 'YOU HAVE JUST BEEN / PHOTOGRAPHED / Proofs can be inspected without / any obligation from 12.30 p.m. / tomorrow at / "City" Studios / (DAVID FELL) / BLOCK ARCADE (2nd Floor) / 282 COLLINS STREET / Phone: Central 5732. / FREE ENLARGEMENT / For each dozen Photos ordered. / D 257'

Text, printed reverse: 'Our Photographers attend Wed- / dings, Parties, Birthdays, without / charge. / [line] / If unable to call, forward card, / stamped addressed envelope and / postal note, together with full / description of persons photo- / graphed. / [in box] FOR WEDDING ALBUMS / Select Photos of your own / choice at moderate prices.'
Place & Date Made: David Fell City Studios, Melbourne, Victoria, Australia, circa 1950s
Place Named: Melbourne, Victoria, Australia


Susan Fell Posted on 01 Apr 2015 10:43 AM
I am not aware of anyone doing 'street photography' in Melbourne in the 1950's. These cards were handed out after photos were taken at events, such as graduation ceremonies, weddings, balls etc.
Guy Gleeson Posted on 21 May 2015 10:48 AM
He also did Early school photos as my Collection of Kindergarten photos from the 1960's have his Stamp.

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