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First Day Cover - Earth Hour, Leadbeater's Possum, 55 Cents, Australia, Mar 2009 Philately Reg. No: PH 5947

Summary:
First day cover released in March 2009 promoting Earth Hour. This prestige cover features the Leadbeater's possum 55c stamp which was one of the representations of an animal - from the 55c Leadbeater's possum (Lights Out), and the 55c owl (Switch off), to the $2.05 (international post) orangutan (Save Energy). Only 15,000 numbered covers were produced; this one is 00615/15,000. These prestige covers were withdrawn from sale at Australia Post Outlets on 8 April 2009.

Earth Hour is an initiative of World Wildlife Fund (Australia) which started in 2007. Earth Hour was conceived ?to raise awareness of global warming and to show how the small actions of individuals can together make a big difference in reducing greenhouse gas emissions and helping save the planet?. In March 2009, Australia Post issued several prestige products (since withdrawn) equally promoting and recognizing the growing reach of, EARTH HOUR.
Description:
Green paper envelope featuring the Leadbeater's Possum 55 cent stamp. Adhered to the stamp is a black fridge magnet featuring the Earth Hour 60 logo.
Statement Of Significance:
Climate change is with us wherever we are, from those events which are natural, cyclical and forever evolving in nature, through to those influences that are man-made, and yet to be fully understood.

Earth Hour was conceived 'to raise awareness of global warming and to show how the small actions of individuals can together make a big difference in reducing greenhouse gas emissions and helping save the planet'.

It is significant that the Leadbeater's Possum, Victoria's faunal emblem is featured as the 'lights out' icon. Prior to Black Saturday the Leadbeater's Possum was already threatened but has since lost 95% of its sub-alpine habitat. Thus the possibility of the this species becoming extinct is now very real. This cover succinctly illustrates the link between human influence, climate change and the impact on native wildlife.

Further Earth Hour itself is an Australian-born phenomenon which reveals the growing interest in and understanding in the concepts of human influenced climate change across all walks of life.
Discipline: Philately
Dimensions: 110 mm (Height), 190 mm (Width)

More information

Tagged with: bushfires, environmental activism, wildlife
Themes this item is part of: Sustainable Futures Collection, Victorian Bushfires Collection
Primary Classification: PHILATELIC COVERS
Secondary Classification: Australia
Tertiary Classification: first day covers
Issue Date: /03/2009
Denomination: 55 Cents
Issued By: Australia Post, Melbourne, Victoria, Australia, 2009
Commissioned By: World Wildlife Fund (WWF), 2009

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